I’m Sylvester and my industrial placement has just come to an end 2 days back. I was working with Hyatt Regency Kinabalu International Hotel. It was a really good place to learn as the PR department is pretty small. There are only one PR Manager and a few graphic artists. My role would be an assistant to the PR Manager. Within such short period; I was assigned with jobs like writing press releases, monitoring internal and external collaterals and make sure they are up to Hyatt Regency Kinabalu’s brand standard. It was hectic as the job requires me to juggle around. During peak seasons like Christmas season, I even helped the art studio to prepare Christmas decorations.
The latest going on is Chinese New Year activities. The activities I was involved in were preparing simple press kit for Chinese New Year “Yee Sang” press luncheon, translated the Chinese New Year “Yee Sang” advertisement into Chinese language and entertain the press during press luncheon. The purpose of the press luncheon is to generate publicity of the Chinese New Year “Yee Sang”.
Press release in bi-language for different media outlet.
"Yee Sang" tossing session - From left: Myself, The Chinese Restaurant Manager, The Chinese Restaurant Chef de Cuisine, PR Manager, Assistant Director of F&B.
Press Release published in Asia Times (Kota Kinabalu)
Working in Hyatt Regency Kinabalu makes me realise that as a PR practitioner, it is very important that you know more than one language. Have an auspicious and prosperous Chinese New Year guys. Gong Xi Fa Cai!
4 comments:
Hi Sylvester,
Good to know that you enjoy your internship at Hyatt Hotel. You look smart in the photo published at Asia Times. Congratulation!
You are lucky can find a company that has a PR Department in KK. As you know, this would be quite challenging for us who stay in Miri. Anywhere, I am glad that I can find a company that has PR job, even though we do not have a specific PR department, but we did PR work as well. So, how is your experience in entertaining the press in the Chinese New Year press luncheon? I bet it will be your great and memorable experience right?
I do agree with you by claiming that knowing more than one language is very important, especially for us who stay in Malaysia. Instead of just using English, my colleagues and I also most of the times use different kind of languages such as Chinese, Iban or Malay in our daily conversation. As what my superior told me, as long as the message can reach the other party correctly, he does not care whatever language we use. Besides, in my opinion, to survive in PR line, we need and must know more than just one language to socialize with the client and publics. So, good luck in everything. Cheer!
Best Regards,
Sherly
Hi Sherly, the yee sang press luncheon is memorable indeed. It was my first time tossing yee sang and I was forced to use chopsticks.
Knowing more than one language is very important indeed. I had to speak Malay, Mandarin and Hakka with my collegues and i'm forcing myself to learn kadazan-dusun now.
Hi Sylvester,
I am very interested in entering the hotel management business once I graduate. If I don’t get my ideal job which is to work with an automotive company, I am seriously considering hotel chains. Since you have actually accomplished the duties as a PR person at Hyatt, what do you think of the chances of them hiring amid this financial crisis? I was looking at Shangri La and have a friend currently working there and I’m comparing with Hyatt based on his feedbacks. Please enlighten me with the job functions and roles daily. Thank you.
Best Regards,
Ian
Hi Ian,
Hotel industry is a dynamic and ever-changing industry. As a PR person in hotels you have to observe closely what your competitors are doing. Having promotions wouldn't be enough. What really attracts people and creates positive image is being able to provide a consistent and plesant EXPERIENCE to your hotel guests and customers. Working in hotel enables you to meet a lot of people and you've to be ready to handle surprises like the recent H1N1 scare.
If you're not the type of person who can seat for the whole day, love meeting new people, doesn't mind to work in odd hours, then hotel would be an ideal choice. I hope this is useful.
All the best,
Syl
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