Some Background Info

Hi all,

Krish here, from the Bentley campus.

Hope you're all enjoying your pracs! Mine doesn't start for a couple of weeks, but thought I'd do some research so I'm a bit better prepared.

I scored a placement with Professional Public Relations (PPR). They are perhaps the biggest/well regarded PR firm in Australia, so I count myself extremely lucky to get a place there. I didn't go through the uni placement system, just sent out loads of emails to what felt like all the PR firms in Perth (there are a surprisingly large amount of them). According to the Holmes Report, which monitors PR agencies around the world, PPR "now ranks among the market leaders in most of the major Antipodean markets including Sydney, Perth, Auckland Brisbane and Melbourne."

It was founded in 1970, and has expanded to have offices all over the world, including in every major Australian city, Auckland, Wellington, Singapore, Hong Kong, Shanghai and Beijing. So who knows, hopefully after I graduate I might get a job in some far flung exotic city...More than 30 students have joined the PPR team as graduates since the intern program commenced in 2000, so I can only dream!

PPR's clients include big names such as MacDonald’s, Emirates, MasterCard, Dell, and my Dad’s personal favourite; Bunnings.

Peter Harris is the managing director for the Perth office, and has been with PPR for 8 years (with 22 years experience in media, government and corporate affairs). Seems a little intimidating, but my supervisor Kate Sugars seems very helpful and friendly, so I'm not too worried.

So all in all, I’m pretty excited to be getting experience with such an impressive company. I’m fairly confident, as I have worked in PR already, but not in a PR consultancy, only in-house. I think I’ll be able to learn a lot, and get a taste of each different speciality.

Now all that’s left to do s go shopping for some sharp office attire...

Krish How
Bentley, Perth