Violeta Stojkovic 31/03/09
I have started my PR reflections almost three months ago when I started my PR placement. But due to my lack of knowledge and understanding of how this whole blogging works I managed to make a mess with two accounts not knowing what to do. To top that up I had no access to the Internet anywhere else but at my PR placement, where I was at full time capacity, plus held a full time job. I guess this was one of my first lessons as part of my PR placement -learning the technical side of blogging and learning to juggle with time and priorities.
Even though I have failed to blogg about my experiences during my placement I took a LOT of notes. Which brings me to my first suggestion - keep a diary with detailed notes. Write everything down: duties preformed; research done; names of people and organisations contacted; sites visited; interactions and conversations with people; things you have seen, ideas and thoughts you had. Basically, note down all that you might think it would help you for a next day’s task or for reflecting back when writing your final report. For me, now looking back at the notes, I can see how amazing that experience was, share it with you via blogg (now that I know what I am doing) and easily write my report.
Now let me introduce, once again, where my placement was, the duties I have been performing as well as how I managed to get the placement after all. I had an opportunity to start my internship with Edmund Rise Institute for Social Justice in Fremantle. Check out their website if you interested to see what they are all about: www.erisj.org.au. In short, ERSJ provides social justice education and service learning; engages with and build a community for social justice; and fosters research in areas of social justice. I was in a few different PR positions and sharing the responsibility with others. The titles of the positions are as follows: Event Support Staff, Publicist, Media Advisor, Photographer, and Journalist.
Working for ERISJ is something that provided me with lot of personal satisfaction as it is a true fulfillment of my personal values. Working for an organisation whose cause, we as future PR professionals, must completely support is very important. We are the ones who will look after the image and identity of the organisation by fostering relationships with internal and external stakeholders. Therefore, we must make sure we truly believe in the organisations vision in order to enjoy our work.I had to write a profile about myself explaining my connection to this organisations mission, vision and values. This was then placed on their website together with the rest of employees and board members. If you are interested to know about my connection to the Edmund Rice Institute for Social Justice please follow the link to check out my profile. You can click on my name under the photograph to then read my profile http://www.erisj.org.au/vs_profile.
The main reason I got this placement is due to the media contacts I have gathered during my voluntary work for Perth Centre for Photography. Another reason was that I build strong relationships with Journalists and got published in the few Community and Entertainment Newspapers as well as The West Australian. I have also had a strong understanding of a non for profit organisation and the importance of volunteering. So what we have learnt in all the PR subjects to date is really true… Contacts are VERY important – we are in a relationship business.
I will keep you posted as I go along writing my report
Violeta, Bentley, 31/03/09
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