MEDIA RELATIONS

HELLO PEOPLE

I decided to go through this one as i have seen that it really worked for BNBTS.The media is used as a tool to generate better external relationships and garner positive media coverage.Media relations has been useful to BNBTS as a non-commercual organisation as all the three communication media which are press, television and radio were often much more willing to give editorial coverage to activites than to those of commercial oraganisations. During the second week of my internship we were working on publishing an advert on the national telephone directory of 2009."ROLL UP YOUR SLEEVES BOTSWANA.."The advert was meant to create awareness on the public about blood donation. By rolling the sleeve means being ready to give blood.

During the week i also visited Ministry of Foreign Affairs and Botswana Defence Force headquaters.I met with the public relations officers and discussed the importance of donating blood hence reaching an agreement to involve their staff during working hours in a bleeding session. The dates for the session were set and as a result we managed to get 70 units of blood. This was not bad at all. Before the bleeding sessions i had to go around delivering posters so that the public can be reminded of the sessions.

Still in media relations at BNBTS we found that house publications are essential to our survival. We have internal publications that serve as a publicity medium to project the organisation to outside target groups as well as performing the internal role. As a non commercial organisation we kept an active internal communication programme so essential .