Public Relations to me i believe is a place of communication but if you do not agree with me i will be happy for your comments. In Public Relations we write speeches for our clients and when we do we mind what we write because we know something so small can cause a lot of confusion, words like civil rights, discrimination, religion, racism and sex and many other words which you need to elaborate before finishing your speech can cause explosions. In Public Relations what we usual do is mind what we say. I was at this media conference in Kuala Lumpur and there was more than 10 journalists covering this event, so the event was all about promoting sports in Malaysia.
When the minister of sports was giving his speech he said they are planning to bring international athletics in their country and pay them and even pay the locals ones BIG MONEY for this marathon event, when he was now being interviewd privately by the media he said they are going to pay international athletes and forgot to mention locals atheletes. The subject became very controversial that the media attacked the minister and told him he was confused and confusing.
Our PR MANAGER had to step in and try to clarify the subject and apologised for the misunderstanding. In the morning this event was all over the news but the main topic was the minister confused himself.
You see, so if he said all those words without forgeting local the event will have gotten good publicity instead of the media questioning the intentions of the even, so in Public Relations is all about minding what you say and saying the right things to the right crowd at the right time.
xoxo
Mesh
LUCT
3 comments:
Couldn't agree with you more mesh..One word and its a mess...
I did my internship at Microsoft and I remember fondly how my collague Mathew Hardman had great trouble coming to terms when a magazine misquoted him during an interview. It just shows how the slightest of tweaks could damage a reputation...in that case it was his and also Microsoft Singapore's reputation...in this case, the minister's reputation...
With the extremely aware state the media is in today- we as PR people need to caulculate each word and each step, but I would also love to first of all see less of such negligent mistakes by the media in return which spoils the harmony of a company...
Regards,
Ram Anand
Hey Mesh, nice to meet you. i'm agree with you too! in PR, whatever we do have to be very sure and make sure you're confident with what you're doing and especially what you say and even what you write. As what we've learned, PR is all about maintain and enhance the image of an organization, as well as yourself!
Cheers,
Kyanne
LUCT
This topic was recently brought to light with the Australian Prime Minister, Kevin Rudd.
Whilst explaining why the government needs to borrow money during the financial slowdown on Channel Seven, Rudd dropped the "S bomb".
The opposition has accused the labor party of intentionaly scripting in the line to increase appeal with workers.
YouTube has received over nine thousand hits on the incident and over 170 comments.
The general perception I am gaining from the internet is that this language incident has only lifted the image of the prime minister in the eyes of the blogging community.
One blogger states "S*%tstorm" as the only way to describe the economy at the moment.
Amazing how much of an impact certain language can have!
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