Shenanigan's Fun Pub, Hyatt Regency Kinabalu
The Marketing Communication Department of Hyatt Regency Kinabalu and the F&B Department are responsible in planning the promotion activities of all F&B outlets including Shenanigan's Fun Pub.
I wasn't involved in the planning stage but I attended the event and helped out. My role during the event was assisting the PR Manager to attend the media. The event started at 9pm and finished at 1am. As a PR person, ability to work during odd hours is a prerequisite.
Bartender Competition is pretty common in Kota Kinabalu. However, Shenanigan's Bartending Competition 2008 is the "first in Kota Kinabalu" flairing bartender competition. That's the newsworthy angle of the event. The special invited guess was Hot-Hands Harlem - the President of Malaysia Bartender Association (MBA). He was one of the honoured judges for the competition.
Hot-Hands Harlem was being interviewed by Daily Express' Journalist
From left: PR Manager - Tina Goh, and myself. Taken during the event.
Press coverage: Left - Daily Express. Right - Breeze Magazine East Malaysia
Attention to details is crucial when monitoring an event. Observing the reaction of the crowd, and who is attending the event. This provide a clue to you if the communication plan is being effectively implemented during the pre-event period.
1 comment:
Hello Sylvester,
Your placement looks very active and fun but it must be a lot of work. Nonetheless the experience you gained must have been immeasurable. Congratulations to you.
I would definitely agree with your statement in regards to the paying attention to every single detail. Not only is it one of the ways to see if the pre-event activities worked but it is also a tool which is used to see how the event is being accepted by the crowd during the event and of course for future decision making.
I wish you well in your future undertakings.
Peace.
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