Hilton Kuching is part of a major international hotel chain thus adopting uniform standards throughout. Since Batang Ai Longhouse Resort, Managed by Hilton is changing its corporate identity, many things including brochures, fact sheets, letters and anything else that still uses the old logo needs to be changed and updated. The older Batang Ai Longhouse Resort, Managed by Hilton brochures and fact sheets layout and design were not in-sync with its sister hotel, Hilton Kuching, nor was it following strictly to the Hilton Standards.
The PR department is in charge of redesigning brochures, fact sheets, letters, newsletters, banners and many more. I was given the task to copywrite a few documents such as welcome letter, notice of exemption, and fire safety and implement the new name change from Hilton Batang Ai Longhouse Resort to Batang Ai Longhouse Resort, Managed by Hilton. I also wrote a proposal for the new brochure and fact sheet. Not only implementing the new logo and name, but also updating things such as facilities and activities and following layout and design that is up to the Hilton Standards.
Not only that, I also help design the Batang Ai Longhouse Resort, Managed by Hilton new brochure. I used Illustrator CS and Adobe Photoshop to help me design it. The previous brochure was a simple 3-fold style but the new one will follow Hilton Kuching’s current 8-page brochure. Hilton is a large corporation so it has a manual that defines typography and graphic presentation of its name, logo and other visual identification. The manual describes how the identity is applied to everything the organisation utilises. I use the Hilton manual to guide me in making the brochure.
My knowledge of the two applications and familiarity with Apple Mac help tremendously. My supervisor also told me that the current trend for pictures now is to have no human beings in the photos. She explained that this is to ensure issues like racism can be avoided. It also makes people concentrate on rooms, facilities and so on that are being portrayed in the pictures.
Nearing the end of my internship, I had already burn more than 50 CDs for the press kit for future use. In the CD is general information on Hilton Kuching and Batang Ai Longhouse Resort, Managed by Hilton.
1 comment:
Firstly, I would say " good job".
The primary point that attracts me is where you did the internship, the famous hotel Hilton. I saw you did the basic operational work during the days, especially, you could propose the new Hilton's new communcaiton outlets.
In contrast to me, I have the similar experience like you. My job is to propose a newspaper-style board, in an other word, it is a commucation approach to conveys the supvisors' ideas to the employees, actually, it is so popular in China's companies. Basically, I did the initial design for the board, however, the dilemma what I face appeared, this is also a question I want to talk with you.
To be honest, I am not a good designer to polish the graphy, I mean, I don't have the confident to design, because in my opinion, in the entire working process, PR practitioners could propose what they want, even suggest some ideas for the designers, but in the designing process , I would like to let the professionals do it even if we don't have the extra design payments for those professionals. In fact, I admire the professionals' perspective than mine.
Therefore, this is why I only draw the a sketch maps and show it to my boss. Obviously, my boss was confused by me, because what he wants is the final product instead of a sketch, but I really can't do that. Finally, I finished it but it is not perfect, you know, I am too fetishistic and not brave to the so-called authority, even if they might not be talent than you.
That is what my lession in my internship, and also, it is my boss said to me, whatever you can or not, try firstly, don't scare to respond it, as a PR practitioners, you are not active and aggressiv.
So I think , you did a try and got a positve outcomes, congratulations. And , I hope that I will have next time to challenge the authority with the ambitions.
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