During my work placement at the Department for Communities (DfC), I feel as though I learnt a great deal in regards to how to conduct yourself in a business environment and what interpersonal qualities I believe are a must if your goal is to work within the pr industry.
My internship involved working within the Community Relations Unit (CRU) within the DfC on behalf of the Government of Western Australia. The role of the CRU is like any other pr company in that the unit is responsible for the dissemination of communication both internally and externally to its relevant target publics.
I'm sure all of us studying public relations are aware in just how important it is to communicate information to both internal and external publics that is accurate, timely and presented in a professional manner.
The CRU represents the Minister for Child Protection, Community Services; Seniors and Volunteering and Women’s Interests, Robyn McSweeney and the Minister for Youth, Donna Faragher. So in working within this unit and representing Minister’s of the State Government of WA, the accuracy, timing and professionalism of work presented was very important.
I mention the importance of having excellent interpersonal skills because initially after realizing the standard of work required and the level of initiative expected at the DfC, I was somewhat skeptical from day one as to how much of a contribution and impression I would make within the unit.
I think it really is important to try and hit the ground running so to speak. Don’t feel afraid to ask questions or ask someone to proof read your work before you show your supervisor. I also firmly believe you try and use as much of your own initiative first before giving up and asking someone else.
I think that subconsciously over the course of my 20-day placement I was able to improve upon my interpersonal skills and really work on character flaws in myself that required attention. These included, improving upon my listening skills, learning to offer advice or suggestions when appropriate and when relevant, managing time constraints effectively, and being willing to offer assistance and support whenever possible.
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