In my last post, I wanted to document in detail some of the ongoing PR activities that I'm handling. Not sure if I mentioned it in previous posts but basically, I'm attached to the consumer lifestyle team in a PR Agency. This suits me just fine, as I consider myself more a 'lifestyle' person, compared to be attached to a corporate account or a super-techy one.
I must have mentioned that hotel PR is part of my job and on paper.. it looks hunky-dory (at least to me!) but honestly, it feels hard to do a good job out of it.
Part of it is because tourism and travel is international so it's hard to 'capture' all of your media targets as opposed to fulfilling work for a local client in a single market.
The different timezones and locations for travel writers also mean that it is tough to contact them, much less engage them.
I'm continually compiling a comprehensive travel media list -- of the hotel client's target markets and the key travel publications as every day seems to bring up a new media outlet which we are unaware of.
At the same time, we've (me and some other colleagues) have touched base with airlines which fly into the Maldives, to see if we can partner together. That is, the airline can bring in visiting journalists and my client can host them at the hotel -- the ideal outcome being that positive coverage will result out of these efforts.
However, I have to say that our efforts have not come to fruition, yet, or so I live and wait in hope. Some airlines have reverted that such programmes are only extended to their new markets and not mature destinations like the Maldives so it's still going to be work in progress for us.
Anyway, would like to update about another hotel client. This hotel client is local and they are going through a refurbishment, in line with their global direction.
Right now, we are in the midst of designing the media invitation cards for their press conference and our agency has come up with an idea of teaser invite and an actual invite. This teaser invite serves as a 'Save the Date', to incite media to pencil the date down in their calendar. The actual invite will be sent a week after the teaser invite and will provide more details on the event.
The client liked the idea so we are fine-tuning the designs before sending them out for print.
In addition for this local client, the agency will be drafting some speeches for their key spokespeople to be used during the press conference. While we learnt how to draft speeches during the PR Techniques module, I find speeches infinitely more difficult than releases.
Will definitely need to brush up my speech-writing skills! The talking points have been decided upon and will try my hand at drafting one, keeping my fingers crossed.
Lastly, I have another exciting little update involving my overseas hotel client but am keeping it for my next post, till next week then!
Yvette
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