Good people is me again
I have noticed that in PR is all about communication, writing and editing. For all the days of internship there has never been a day that I knocked of without writing a press release or mail or any write ups.
My company mostly deals with events and right now we have lots and lots of events that we have to tackle. As I talk we are working on the Dj Axwell from Sweden he will be performing here in KL on the 8 January 2010. So far what I did is that I have been sending the announcements to different media so as our event can have enough exposure. After sending I do follow ups to confirm whether the announcements has been delivered. Now my daily work is to check in magazines and newspaper to see whether the message has been posted this is to monitor the coverage of our event. Again we try by all means that the event can have more exposure as we also paste in different websites.
I have to prepare a spreadsheet to see how the event has been covered. So far it is still hanging because there is something that is being introduced to me which is my first time to hear about it. This thing is called ROI I heard that there are some calculations to be made. What really surprised me is that I heard that there is some where that I am going to multiple by 3 because PR people believe that of all people reading the newspaper they assume that 3 might have seen the publication.
I cant wait to be taught this thing ..........
Best regards,
Bantle, LUCT
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