One thing I’ve definitely learnt is how much new media is both a friend and a foe to any major organization that gets media attention.
As my boss explained to me, bloggers have a vast following; you get one to support your company, you get the rest of them.
Also, it seems major organizations are really getting into the kick of utilizing websites like Facebook and Twitter. Our own Prime Minister has a facebook page (but he’s yet to accept my friend invite. heheh); and the CEO of my interning-company has a twitter. I know this because the local news networks used one of his tweets as a quote in a recent news article.
If you think about it, especially those who study Journalism…
Will we have to start using Twitter, Facebook, and Blogs as a credible source in the future?
And from a PR point of view…
media monitoring, it seems, gets more complicated because erroneous statements aren’t just via word-of-mouth anymore. What do you think?
*P.S. this is not a Tweet
Fatiha - LUCT
2 comments:
Great that you're more and more. Well, i agree with you; twitter, Facebook and blogs are way forward.At the end of the day, our opinions is what we have observed through our own research and reading newspapers. As a result, i take it credibility is still there only that its people's opinions and point of view.
Explain more on media monitoring, i want to understand that part.
cheers
Tefo
I think John's latest post will help you understand a LOT more details into Media Monitoring, sweetie.
http://pr393reflectiveblog2.blogspot.com/search/label/media%20monitoring
^^^^^
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