The good thing about working in a PR agency is that the work is never dull. We have to deal with many clients, often simultaneously, and attend events or meetings outside the office. The pressure, however, is intense - we're pressured by our bosses to perform, by our clients to deliver, and by the media if they don't publish our stories, or worse, publish them inaccurately!
Here's a rundown of my week:
Monday
We were at the launch of Citibank's "My Passion, My Rewards" contest at Menara Citibank. The clipping above was taken from The Star, January 23, 2010. Citibank credit card users can now win prizes in these four categories: dining, travel, fashion, and home furnishing. You can read the full story here.
Upon returning to the office, I immediately had to start a round of media calls to ask if journalists were coming to another event the next day, this time to launch the partnership of AirAsia and ExxonMobil's "Discover Travel @ Asia" promotion.
Now, the difficult part is that each media outlet has a different assignment deadline time. Newspapers, for instance, assign reporters for the next day's activities between 6-7pm. TV stations, on the other hand, do it after 8.30pm. Some stations told me to call back after 9pm, but when I did, they were already closed! To top it off, different newspapers (and different sections within the same paper) have their own assignment deadlines.
I left the office at 10pm.
Tuesday
We had to be up early in order to arrive at the Low Cost Carrier Terminal (LCCT) on time. As usual, we were in charge of the media registration and distribution of press kits. I met Fatiha, fellow intern and classmate, because she was interning with AirAsia.
It was not smooth running, however. The media and guests had to be checked and registered by the airport security before they could proceed to the event venue. It didn't help that the media started arriving in droves!
Alas, we were able to organise ourselves and made sure each media representative got his or her press kit and goodie bag. The funny thing was, an old man, probably a tourist, asked for a press kit! When we told him it only contained a press release, all he could say was, "Oh."
It was stressful, but we pulled it off. The clipping above was also taken from The Star, January 23, 2010. Click here for the story.
The rest of the week...
We are currently occupied with our pitch for a new client. Wish us luck!
Adios,
John.
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