Saturday, February 27, 2010

THE LAST CHAPTER:PR POWER

HI ALL

Finally, its the end of a long journey that I took to experience the power of public relations field. I tell you it has been a great time with challenges and new things to learn. Thanks to technology, we don't have to go to quite the same exhausting lengths to get our messages across, but we must still grapple with the complexities of human interaction in seeking to be heard and understood. Getting the tone, language, approach and timing of how an important piece of news is passed on from one person to the next remains as relevant a process now,as it was in 400 BC.

I would like to say we are more accountable, more accessible, more vulnerable than ever before, and managing how we interact with the outside world can no longer be left to chance. In our organizations I have really learned that god PR doesn't merely rely on somebody else to provide the expertise:it also depends upon you. It's true that companies that use PR uses to the greatest effect are those that take it into the very heart of organizations. They think, breathe and live PR as an inextricable part of their businesses, just tto mention a few; our department of waste management, pollution and control is one of those.

Well, I would also like to say I gave my recommnedations on the department; on how they can improve their activities and programs and I was able to recommend new ones to enhance their brand profile as well as to portray good iconic status their Deartment as well as to the ministry level. I have nothing more to say, I just want to thank you all who contributed and shared their experiences with me during their internship period. I really wish you the best of luck and blessings.Thank you.
Regards

Linchwe

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