PUBLIC RELATIONS PRACTIONER IN AN ORGANISATION/DEPARTMENT/COMPANY

First of all, I would like to emphasize that the last week of Februarywas my last day of serving internship, for seven weeks in Labour department which is based regionally in the second city of Botswana. I understood that the industry of Public Relations it’s challenging and therefore it needs someone who is enthusiastic about his work, hardworking, meet deadlines, very creative and who can work well in a team.

I have realized that in Botswana the industry is growing everyday and companies are starting to realize the importance or need for Public relations Practitioner in their staff, the reason why Public relations is growing in Botswana is because most of the companies are owned or run or have international relations with foreign countries therefore they term to copy the styles of other international companies.

Being a Public relations Practitioner alone in an organizational company, gives many task which are challenging, since the success of the company begins with you, making sure the company has good reputation is one of your task as a Public relations Practitioner. Although you need to work together with the team , but your role as a Public relations should be seen for example things like company or organization’s newsletter, press release, brochures should be made show that they are done and well designed, although you might need help from other employees but you should contribute more.

In conclusion I personally think the success of a public relations practitioner in an organization or company is determined by other employees and that is by working together as a team, and all this needs employee goodwill and good internal communications.