Hi guys, Boikanyo Neo Motekwane here. Actually, this marks my first post in this blog. I am interning at Salina & Associates Public Relations.
Salina & Associates provides a range of public relations consultancy services that include brand building, event management, celebrity endorsements, crisis communication and investor relations. They are dealing with more than 200 clients and most are successful organizations such as Lux, Nandos, CIMB, Delicious, High 5 Bread, Bio Oil, Aiken etc.
Source http://www.salina-publicrelations.com
Working in Salina & Associates is a great experience because I am learning new things everyday. My first week at Salina & Associates was a little bit relaxed but productive. This week I was introduced to S&A staff. Wow, they are friendly and easily to connect with. I was also introduced to S&A clients, had to read and understand what they are doing. Was given the SOP of the company( Standard Operating Procedure) which is kind of instructions to what is done in S&A Public Relations. This include how to write press release, event management, interviews, invoicing, clippings, report etc. My face was full of smiles when seeing the SOP because I realized it is what we did in school.
Well, the same week was introduced to do " Media Coverage". The estimated amount to be paid for the space in the media. I was like' oh no, what is this, i never did this before. Okay it seems like I'm going to do a lot of calculations and measurements here.' My supervisor who is so friendly taught me how to to media coverage for newspapers, magazines and broadcast. The same day she assigned me to do media coverage for different clients from different media outlets.
I did this with Molly who is also an intern in S&A Public Relations.
We were given 10 files with almost 10-15 pages in. We did calculations and measurements for each client and finished in 2 days. My boss was so excited because she thought we are going to take weeks doing calculations.
Formula for newspapers: Height X Column X Rate + Color
Formula for Magazines: Full Page / number of clients in a page
Everyday in S&A Public Relations i have to do media monitoring and media clippings. I'm not just scanning, cutting clippings from newspapers and magazines but i use this time for reading about clients in clippings. This has helped me to improve my vocabulary and even creativity in writing.
Guys i feel the media coverage thing is very important because we didn't do it school, if you want me to clarify more leave a comment. Thanks
Boikanyo Neo Motekwane LUCT
boimotekwane@ yahoo.com
4 comments:
It is so interesting to learn something new at the work place Neo. At first when I got to S&A I thought it was going to be a boring place because the first day was a bit relaxed. They get busier when the event they organized is around the corner. I believe you are coping well with those fast ladies and a gentleman.. :)
Hello Molly! Im loving S&A PR. They are realy treating us well. I cannot imagine the day we will be saying goodbye. Like you said we are always busy at S&A PR, and I am getting used to their fast moves. Have you realised i walk faster nowardays?
hahaha.. I have not yet realised Boi. Maybe is because I am fast as well so it seems normal to us since we are used to it.
Yes Molly, you better open your eyes. Have you realized that calculating media media coverage(PR VALUE)is now a cup of coffee to us. My boss is even impressed because we do it like we doing nothing.
We have improved!!
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