I have just reached the half way mark and so far my Professional Placement has been great! I was lucky to secure a position at Corporate Sports Australia to work on the media and marketing for the upcoming Rebel Sport City to Surf for Activ on Sunday the 29th August.
I was a little nervous before I started as I had been told that this was the company’s busiest time and there would be a lot of quality work that I would need to do and to a high standard. I just hoped that I would be able to fill my role adequately and make some valuable personal contacts along the way!
From day one I was writing press release after press release. In my first week I had written and sent out 13 press releases to both community news groups and mainstream media. The event has exclusive media partnerships with the Sunday Times, Mix 94.5, perthnow.com and Channel Nine.
This partnership gives Rebel Sport City to surf for Activ a two page spread in the Sunday times each week, free advertising on Mix 94.5, a section under ‘special features’ on perthnow.com for as well as advertising during the Channel Nine news and the Channel Nine TV Special that will be aired on the night of the event.
Several of my press releases have been picked up by journalists from the Sunday Times and various community news groups which is very exciting stuff! My press releases are also on the City to Surf official website and on perthnow.com.
I have also assisted at three Channel Nine TV shoots and have met Michael Thomson, Angela Tsun, Jessica Bratich and other crew. Its great to get out of the office and have the opportunity to meet some prominent media personalities in Perth! Seeing how everything works behind the scenes has been really valuable and makes me realise even more so that this is what I enjoy!
Other tasks in the office have included assisting with format and design for the event guide and media guide. I have also designed the press conference invitation to be sent out to media.
In other exciting news, I have been placed in charge of our new Twitter account! I was taught the ins and outs by a social media expert and have been tweeting away getting as many followers as I can. If you have a twitter account please follow PerthCity2Surf!
The Rebel Sport City to Surf for Activ is on THIS WEEKEND! It is Western Australia’s largest community sporting event and it would be great to see everyone down there at the finish line! I will be working on the day as a media assistant at the finish line to ensure the media are talking to the right people at the right time to get the best post event coverage!
Registrations close at midnight 27th August or 5pm 28th August at the Expo. For more details head to the website www.perthcitytosurf.com
Hope to see you there!
1 comment:
Hi Bri
Glad to hear it is all going well. I saw an article in the Sunday Times this weekend that covered the City to Surf and invloved Geoff Marsh, Tom Moody, Mark Thompson and Mark Reading. Was wondering if you would have produced the media relase that would have generated the article in the paper.
Also can see you have been taught about social media as you couldnt resist the plug in your bolg lol
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