Hi All!
As this is my first post, let me do a little bit of introduction.
My name is Alicia Tan, I am from Curtin Singapore and am doing an internship with Bang Public Relations (PR). As we are not given time off from school to focus on our internship, we have to juggle both of them. I must say, every since, my social life has become almost non-existent. But of course, it is all worth it because I am enjoying myself tremendously!
Bang PR is an agency that is part of TNBT International Pte Ltd. The company works with clients from different industries such as technology, education, fashion and retail and health and beauty. I really like working with the company as the culture is such that opinions are always appreciated and every one helps one another even though they might not be serving the same clients.
Similar to Bridget (one of the other bloggers), this is my first job in the public relations industry and it was introduced to me by her!
Initially, I wanted to work for the public relations department of a company in a fashion industry. But after joining an agency, my mindset changed entirely. I think working in an agency allows you to be exposed to many clients in different industries and it teaches you how to cater to each and every one of their needs.
I am currently halfway through my 20-day internship with the company and I am loving it! Although what was required by my school is 20 days, I am intending to continue after the term is up.
The tasks that I have been given to do so far are to monitor the media daily and write media analysis reports for the clients, do press releases and a whole lot of research and brainstorming of ideas for different clients, create different media lists to suit each of them and their products and up-keeping the 'master' media list.
As TNBT is the holding company of other communications companies, Bang PR works closely with them to come up with campaigns for some of the clients. I have been given the opportunity to sit in in one of their meetings where I got to see how the management team throw ideas around for two different fashion and beauty brands.
I can't wait to see what else is next!
All the best with your internships and I hope all of you are enjoying it as much as I am!
Till the next time,
Alicia Tan
Curtin Singapore
4 comments:
Hi Alicia!
Glad you got the placement at Bang PR. My placement also showed me that i love working in an agency as well.
Hey Alicia,
I totally understand what you mean about a consultancy. I am currently interning at Detail Marketing Communications and i love having different clients to work on at the same time.
As Detail is only a small company, i asked my boss about her clients and she said that she loves getting to choose who her clients are, which i think is great. You can choose to have clients that really mean something to you and that you care about. I think this really helps with the client/consultancy relationship!!!
Thanks for the introduction Bridget! (:
Hey Chloe! I was just thinking about it today! Being able to choose clients that one cares about really helps to fuel the passion for PR (:
So jealous that you can choose your clients! hahaha
Corporate PR can't do that!
Do you have more than 1 client at a time? Is if difficult to juggle between works for different clients?
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