Playthings, the feature film that I am promoting during my professional practice experience, was selected for the ScreenWest 2010 Feature Navigator Consultation Week. The program, created by WA funding body ScreenWest, brings national and international consultants to Perth to provide advice for teams developing feature film projects. The director, producer and writer of Playthings met with industry professionals throughout the last week in order to work on the script as well as important marketing and promotional methods. 
This is a fantastic opportunity for the horror film, which is still in pre-production, as two of the projects selected for the Consultation Week will be chosen to receive $15,000 in funding. Let’s keep our fingers crossed for Playthings!
Other than this exciting news, I have been hard at work in the world of social media. In this day and age it is becoming increasingly evident that skills in Web 2.0, or more specifically PR 2.0, are essential. In order to build an audience for Playthings before it has even been filmed or released, it is important to bring them along the journey with you. By including the fans in the ‘making of’ the film, as well as all of our latest developments and exciting news, we are building a solid relationship with them and therefore already have a fan-base waiting in anticipation for the film to be released.
We have created a Facebook page, a Youtube channel, a Twitter page and a website which are all updated frequently in order to establish and maintain a two-way dialogue with the stakeholders of the film. We already have over 750 fans on Facebook and counting! So please have a look at our Facebook page and click the ‘like’ button to become a fan.
We have also been including fans in a competition to win a role in the film! There has been a great response and a large number of budding actors and actresses have uploaded their auditions onto our Youtube channel. This has been a great way to involve the public and build up a lot of excitement for the film.
I hope everyone is enjoying their placements and good luck for your reports,
Sophie
1 comment:
Its a great news Sophie.
We have also used the Facebook as a media platform for my intern company and Facebook is really a good communication tool especially when many of us is using it.
I'm sure 'playthings' will be a successful production.
Good Luck!
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