I hope everyone is still enjoying their placements as much as I am. I am over the half way mark now and have been really really busy.
As part of the complete rebrand of Creating Communities the company needed an updated group staff photo and individual shots for the new website- so I was delegated the job of finding a student photographer who wouldn’t be too expensive but would still produce a quality product. Luckily a good friend of mine happened to fit that exact profile- so I was hoping that all the amateur shots he had taken in the past would be practice enough to produce a quality outcome (I was a bit worried as one of the directors used to be a photographer- so I had to make sure everything ran very smoothly and the photographs were of a good quality!). Luckily everything turned out really great. And you can see the finished product above and below.
In my last blog I talked about the cover page of the new Creating Communities website going live, the first cover page is the public interface with online stakeholders and the four flash pages which the design team created has been really effective. With the cover page going live my supervisor, Paula, was keen to get the rest of the pages completed and gradually go live with the rest, so this has meant that I have been proof reading a lot of articles and website copy.
Creating Communities was part of an award winning team, along with property developer PEET, who won a national Parks and Leisure award for the Village at Wellard. This was very exciting for the team to receive this accolade so it was only fit that I write up a media release and send it to our local papers. This is always such a daunting task- you know that when you are a PR practitioner that you will be writing media releases, but when it gets down to writing your first ones it is quite daunting and I was seriously raking my brain trying to remember PR Media and PR Techniques! I was also surprised when my supervisor thought it was good- need to believe in my own PR abilities a little bit more- I am sure this first media release will be the first of many!
One of the jobs that I had to do after writing the media release was to actually get PEET and other partners to approve what I had written- I was also a bit scared that they wouldn’t like what I had written but after liaising with the client I was given the all clear.
The move into the Melbourne office which I have talked about in previous blogs is still moving full steam ahead!! This meant that the Melbourne director (who is currently working in the Perth office) was flown over to Melbourne to try and establish some contacts and possibly win some work (stakeholder management and networking!!). So my job was to refer back to the business plan with the ten year outlook, vision, mission, strategies and expertise to create a PowerPoint presentation to take to clients that sold our company and our expertise but also raise our brand profile. This meant writing up ideas and proofing more copy, the finished product looked really great!
As part of the ten year business plan Creating Communities Australia wants to become Creating Communities so that the business can expand globally without having to be location specific. One of the strategies to raise our profile locally, nationally and internationally is to get Creating Communities employees on judging panels for awards, speaking positions at conferences or as a last resort being delegates at conferences to create networking opportunities and to raise the Creating Communities brand profile. My part in this has been to develop a conference and award database, recording important up and coming conferences and awards that fit in with the Creating Communities strategic direction. From the database I was then required to start emailing organizers about judging, speaking or attending. One thing I had to remember when email people was that my emails had to be really perfect as my name and the company is attached to it so it had to be absolutely spot on!
In an effort to communicate with a broader audience Creating Communities is starting an internal newsletter. This newsletter will be emailed out in an e-blast to contacts on our database. I have been put in charge of this project and have so far been gathering ideas from fellow staff about possible news stories and brainstorming ideas and newsletter themes. As part of this I have mapped out an 18 month plan for the newsletter with possible themes and have tentatively set the themes for next three newsletters.
So to finish up, I have been doing heaps and heaps of really interesting work and it looks set to continue. Hope the rest of you are still enjoying your placements too!
Primrose
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