Today I would like to talk more about fashion and share with you a video I have found online.
The video talks about the Japanese fashion magazine industry and how freebies plays a big role nowadays as not only to promote the magazine but also the brands.
The video is in Japanese but Kirin (the lady that owns the blog) has kindly wrote a translation for non-Japanese speaking readers! So please do have a watch, especially if you love Japanese fashion (like me!).
I'm actually a huge fan of Japanese fashion magazines myself, so I understand the situation of the readers that are featured in the beginning of the video. I think collaboration with famous brands is a good way to promote your magazine as well as create good relationships with industry leaders in the fashion world.
Cintya
1 comment:
Hey,
I'm not usually such a fashion fan but after viewing that video, there is certainty something about Japanese fashion!
I do a bit of PR for a few companies and i'm aware the role that freebies plays in the influencing of the consumers..
I guess its hard to come by anything free these days, and if its fun, useful and relevant to the target - and FREE then what could be better.
I think you might suit the Fashion PR industry..!!
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