Week 1 – Crisis Management

The official/first week of my internship at JMS PR. I will be working at JMS PR on Monday, Tuesday and Wednesday every week.

What I’ve completed this week
- Media clippings of client’s shows, such as “The Sound of Music”, “R&J”, “Spellbound” and “Oklahoma”
- Update media roster which consists of upcoming show dates, media releases and listings for the media outlets.
- Send emails to Scoop Magazine and WA Chinese Chamber of Commerce for media opportunity.
- Arranged office paper documents that filed in several folders.
- Created new label designs for document folders.
- Research of phone operators and plans (3, Vodafone, Telstra)

What I’ve learnt this week
- It is important to have clear file names and labels in order to avoid any confusion with the company files.
- Vodafone’s crisis management. This week is the black week for Vodafone due to technical issues included the leak of information and then connection problems; as a result the company received overwhelming complaints from their users. They tried to deal with the crisis by sending notification emails and phone voice messages to the users, hope that they would understand about the situation and be patience when they are trying to fix the issues. This is a good lesson for us on how the company and public relations department deals with crisis, and the possible ways of managing the issue.
- Reviewed show ticket sales, which link to budgeting and breakeven. We need to make sure that budgeting needs to take all aspects into account.