The impressive brand identity not only allow customers to recognize the brand easily but also help to improve the reputation of the organization indirectly.As an international brand, Hilton has put great effort in maintaining and enhancing it's brand identity as well as visual identity. Each Hilton chain hotel is enforced to follow the brand label strictly. The way of PR person communicate Hilton brand to customers needs to be consistent with Hilton brand strategy.
Therefore, Hilton has issued the Hilton Brand Global Identity Guidelines as reference for every chain hotel. In other words, it has been developed to ensure a consistent expression of the Hilton Brand across all elements. Within these guidelines, PR person can find the information they need to create Hilton communication .
In the Hilton Brand Global Identity Guidelines, every elements which constitute the Master Brand is being introduced and explained. Therefore, it may help to ensure that the released information is 99.9% accurate. It shall be noticed that, once the error message was sent, it may simply damage or ruin your reputation in worst situation.
Regards,
Vincent 14041750
Miri Campus
3 comments:
So, so true...
Brand Identity is definitely one of the major responsibilities of any PR, Advertising, and/or Marketing personnel. It is crucial for multi-national companies to maintain uniformity and consistency.
The company I was placed in was not a multi-national one but I did do part time in Melia Kuala Lumpur, a hotel her in Kuala Lumpur Malaysia. Melia is a Spanish founded hotels and resorts brand (originally known as Sol Melia). They do have such branding guidelines that have to be followed in terms of communication, advertising, all the way down to the designs of hotel merchandises and necessities. It is up to PR and other hotel personnels to uphold the brand identity of the company.
I agree. I am currently at Clarity Communications and there is work being done internally on our brand identity.
Brand identity is how you want the consumer to perceive your brand. At Clarity were try to bridge the gap between the brand image and the brand identity.
Clarity wants to be known as a PR consultancy willing to take on the toughest projects. This reigns true, as we have just completed work on crisis management with Magellen and Cockburn Cement.
Hi Vincent.
I am so agree with your brand identity. Not only in business field, the political field is the most important to build and protect the brand identity. It not only business partner or consumers as their stakeholders, everyone is their stakeholders. Outside there has a lots of eyes watching a party leaders doing wrong or right, so if there is no a good identity to represent a party, it may lose many voters and people. PR is so important to them.
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