Week 6 – Dress Code

What I’ve completed this week
- “The Enchanters” photo shoot session at the office. I met John Aitken the writer of the play, Cody Fern the main actor, and Peter the photographer.
- Transferred all the photos into John’s laptop for selection later.
- Called Australian Chinese Times and The Epoch Times to discuss further about media opportunity and media release procedures.
- Updated media reports and media clippings.
- Created new document folders.
- Sorted Memeo external drive to back up company’s documents.
- Created new listings on eBay.
- Packed and sent out the goods to eBay buyers, and also replied to eBay queries, updated delivery status, and leaved feedbacks to buyers.

What I’ve learnt this week
- Mr John explained the client’s company background, and showed me an example of business plan of another client.
- I learnt that correct labelling of digital files and documents is essential, because we might accidentally grab the wrong files if we were in rush, or the worst situation is we might send out the wrong files with incomplete information to the media. So it is crucial to make sure the files are correctly labelled to avoid any undesirable issues.
- PR may spend huge amount of time in phone calls, such as answering media queries and phone discussion with the clients.
- There is no specific dress code for public relations officer as every PR firm has unique atmosphere and environment (eHow 2011). However, since PR is often considered as the face of a company, PR should wear presentable and appropriate attire for good impression. On the other hand, some showbiz public relations officers can be more flexible in dress code than other business firms as it is a way to express the characteristic of a theatre publicist.

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By Gerain Chan (Chan Yue Yong, 14185001)