Hello again everyone,
I hope you are all having a great experience with your placement. As for myself, I would say I found the best internship I could possibly secured.
First of all, regarding the several challenges I was tackling in my first blog post. Well, I was expecting a much more complex "integration" in the department I work in. Yet, I have been surprised with how everyone has made efforts to facilitate organisation and collaboration. It is a very diverse department, large and extended. So when you're brand new to the team, it can be somehow difficult to know where to go or who to address to. Even though the context is of course professional, I found that there was a very friendly atmosphere. I'm sure that's because it is a communication department ;) (not mentioning there are only 3 men, including myself, for about fifteen to twenty women).
The "Well'Com" Kit I was mentioning earlier in my posts has really helped me. Especially a department organisation chart that was providing all the details about the people I would work with.
Now, I have started the core of my mission and I have to say it is quite a challenge. For the purpose of my mission I had to litteraly "dissect" the corporate website and several of its satellites (specific websites, country websites, intranet...), in order to retrieve all useful information about the company, its services, client cases, initiatives and programmes it was involved in, testimonials from collaborators and so on.
All of this in quite a short time !
The reason why I had to retrieve and gather all sorts of information is because I will then have to write the online content for several elements that we want to highlight and display on the upcoming redesigned corporate website.
The interesting thing about what I am doing right now, is that I need to talk with lots of people from different departments. As part of my research, I need to interact, send emails and make phone calls. I'm in contact and I love that.
It is not only about writing online content. It is about understanding, living and adopting the company's philosophy and stick to it while addressing readers and users who will see my work (that is, potentially, thousand and thousand of people of which journalists, clients, shareholders but also employees or future clients).
What I write has to respect the organisation's "personality" and identity. And it is not that easy. There are all the constraints related to Public Relations (tone, adaptation to the support and to the audience, the company's PR policy...), but also those of Web Publishing (format, size, copyrights, text calibration, technical requirements...).
Sure, this is not pure Public Relations with external entities. But, I have learned that this is part of the job. As I am preparing content for a website, the contact with the audience is indirect, but also direct, in the meantime, because it is designed for a website. It is intemporal but calls for an instantaneous dialogue between "us", the company, and "them", the user, visitor, reader.
My task is not that complicated. Yet I have to focus and pick out only the relevant information that will be useful for me in my mission. An internship where there is some room for my own initiatives.
That's it for now! I still got some videos and testimonials to analyse.
Stay tuned, more to come in my next post.
I hope you are all having a great experience with your placement. As for myself, I would say I found the best internship I could possibly secured.
First of all, regarding the several challenges I was tackling in my first blog post. Well, I was expecting a much more complex "integration" in the department I work in. Yet, I have been surprised with how everyone has made efforts to facilitate organisation and collaboration. It is a very diverse department, large and extended. So when you're brand new to the team, it can be somehow difficult to know where to go or who to address to. Even though the context is of course professional, I found that there was a very friendly atmosphere. I'm sure that's because it is a communication department ;) (not mentioning there are only 3 men, including myself, for about fifteen to twenty women).
The "Well'Com" Kit I was mentioning earlier in my posts has really helped me. Especially a department organisation chart that was providing all the details about the people I would work with.
Now, I have started the core of my mission and I have to say it is quite a challenge. For the purpose of my mission I had to litteraly "dissect" the corporate website and several of its satellites (specific websites, country websites, intranet...), in order to retrieve all useful information about the company, its services, client cases, initiatives and programmes it was involved in, testimonials from collaborators and so on.
All of this in quite a short time !
The reason why I had to retrieve and gather all sorts of information is because I will then have to write the online content for several elements that we want to highlight and display on the upcoming redesigned corporate website.
The interesting thing about what I am doing right now, is that I need to talk with lots of people from different departments. As part of my research, I need to interact, send emails and make phone calls. I'm in contact and I love that.
It is not only about writing online content. It is about understanding, living and adopting the company's philosophy and stick to it while addressing readers and users who will see my work (that is, potentially, thousand and thousand of people of which journalists, clients, shareholders but also employees or future clients).
What I write has to respect the organisation's "personality" and identity. And it is not that easy. There are all the constraints related to Public Relations (tone, adaptation to the support and to the audience, the company's PR policy...), but also those of Web Publishing (format, size, copyrights, text calibration, technical requirements...).
Sure, this is not pure Public Relations with external entities. But, I have learned that this is part of the job. As I am preparing content for a website, the contact with the audience is indirect, but also direct, in the meantime, because it is designed for a website. It is intemporal but calls for an instantaneous dialogue between "us", the company, and "them", the user, visitor, reader.
My task is not that complicated. Yet I have to focus and pick out only the relevant information that will be useful for me in my mission. An internship where there is some room for my own initiatives.
That's it for now! I still got some videos and testimonials to analyse.
Stay tuned, more to come in my next post.
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