Coles "$2 for 2 litres of milk" PR/Marketing effort

Mr John and I briefly discussed about the connection between public relations and marketing plus psychology last month, so I would like to share with you all here.
Public relations officer requires developing a cohesive communication strategy that is reactive and proactive to increase understanding of society with the aim of changing the public or society’s behaviour. Anderson (2007) quoted Bernays’ idea, "PR man not only needs to be smart and intuitive, he needs to understand psychology, sociology" in order to be successful.


A good example is the Coles ‘$2 for 2 litres of milk’. This is indeed a very good PR/marketing effort as it shows how Coles is giving a helping hand to support the community by lowering down the price of this daily food. This effort successfully gained good reputation and reception from the local community, especially during the economic crisis that happened in recent year. This also shows that Coles understood the need of the society. :)

Anderson, Sarah. 2007. How Is Psychology Important to Public Relations? Accessed May 2, http://portfolio.prblogs.org/2007/03/14/how-is-psychology-important-to-public-relations/.

--------- Gerain [Chan Yue Yong, 14185001]