Above all else it is crucial that we learn from these experiences, and from all the rest that we have – professionally and not so; that conversation is an art from that needs to be learned through practice. 3 years of examining processes of 2 way communication is really learning the art of conversation.
Upon reflection, every task completed within the business environment came to pass due to :
- Listening
- Analysing
- Aligning and
- Feedback
And this goes for all of the PR units, economics, politics, journalism, business – all of them; the road to transforming information into knowledge (the real useful stuff) takes us through these base points.
Furthermore these base points are the essential mechanical cogs that allow us to critically think about the information received within our business environments. Not all of Grunig’s commendations are the right ones to grow relationships, indeed autonomy may not be the key to achieving business goals. Cutlip may not be right in damning all symbolic relationships.
However the mix of Pr practices and philosophies that a professional creates for their business charter, success will only come if the discipline is based on learning and fostering the art of conversation.
1 comment:
it is true there has to be listening, analysing, aligning and feedback in an organisation for communication to be effective.
according to my point of view and my work experience as an intern i have seen that feedback is very crucial. for instance, if there is a crisis or complaint it is a duty of a public relations officer to analyse it and give feedback to the relevant people as this makes the key publics to have trust on the company and build a very good relationship with them.
on the other hand i think its necessary for the public to give feedback to their organisation as it will help them improve their services and this will lead to the target audience getting what they deserve.
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