Hello again!
It been a while since I have posted anything, so I thought it was about time to get cracking with my updates since we are so close to the end of the semester.
Well, I have officially completed my 'internship' with Mellen Events, but I was lucky enough to be offered a full time role as Marketing Assistant. I am pretty much there to assist both the marketing and advertising managers which naturally incorporate a lot of PR style communication too.
Recently, I have been given the lovely job of maintaining and updating the website. After lots of training sessions, and the launch of the new and improved site, my new role wasn’t too difficult to adapt to, as for the past 2 years, I have worked in the website office of UWA. It is so interesting to be able to have worked in 2 completely different industries, doing virtually the same job, noting many similarities and difference that lie between the two. The main difference that was very clear from the beginning was the style of the website, the style of writing required and quite obviously, the nature of the news updates.
I am given a lot more freedom with the Mellen Events website, to write short and sharp news items about upcoming events or recent news that may have relevance to a particular act (the most recent being the tragic news of DJ Mehdi's passing, who was due to play at Summadayze in Jan). The content that I am writing about it also a lot fluffier and interesting (to me) than the types of news items that are being published on the UWA website. I have also been involved in the up keep of Mellen Events on their social media channels, relaying stories and items of interest to the people monitoring those. Having an integrated online environment, means that all of the Mellen's online stakeholders are constantly kept in the loop with what’s going on, and a lot more value is added to the "website experience". This integration is evident on the main website, were a live feed of Facebook is on the home page, as well as links to twitter and the Mellen Events YouTube channel.
As part of my role as Marketing Assistant, I am also responsible for the assigning of media accreditation to media outlets, photographers and reviewers. This means constantly research media outlets that would suit particular shows and liaising with these people to allow access to a show in return for media space and after show reviews.
So the latest update in my role is my assistance this week at the Thirsty Merc gigs around Perth. I guess this is the exciting part I have been waiting for, where I can actually experience what all the hard work has been for. I will make sure to update at the end of the week on the goings on of the gigs, and hopefully by then I will have gained even more experience and knowledge in the events industry..
Until then,
Mel x
4 comments:
Hi Mel,
Sounds like you have had a very interesting placement! Maintaining and updating a website is an excellent skill to have and you sound like you have had a lot of experience in this area!
Congratulations on securing yourself a fulltime position, sounds like you will get to be involved with a lot of interesting acts and gain valuable industry experience. How great for you to land a job in a industry that you enjoy!
I hope that you enjoy the remainder of your placement!
kristy.
Hi Mel
Congratulations on getting such a good job offer! How exciting!
I'm just wondering, are you also studying marketing? Or have you had to make the transition from PR? I have a potential job opportunity for when I return home, however there is a fair bit of marketing involved and my background is in PR and journalism. I'm worried that if I do end up with the position that I won't know enough to actually do the job well! =S. Beginning to wish I had picked up a couple of base marketing units!
Cheers
Tori
Hey Mel,
Congratulations on such a great job you've secured! I did my internship with Sunset Events and also did a lot of work with their website and social media pages so know exaclty what you're going through.
I find it extremely hard to think of and maintain creative web pages that all publics would be interested in. Sunset has recently shifted it's focus to maintaining two way communication and conversations online as has Mellen from what I can see. Sunset has also just recently started up a company blog which I was in charge of gathering info and ideas for as well as posting! It was really challenging to do this and try to be successful at satisfying all readers needs. All you can do is just try and achieve the objectives you set out for the 'website experience'! I wish you all the best in doing so and hope to read more updates on how you're travelling along!
Melissa
Thanks girls! It has been an amazing experience. A very stressful one juggling work and uni, but a huge learning curve that’s for sure :)
Tori, I am completing a double major in PR and Marketing so it has certainly helped, but I think with the way of communication in most businesses these days, a lot of the roles have become so integrated, that your qualifications in PR will bring a fresh approach to your possible marketing position. Depending on the nature of your position (will it involve market research) you are probably more than capable of completing the job. I have found that most of my tasks have a PR spin on them anyway.
Definitely don’t let the opportunity pass! You will never stop learning, so no matter what you learn at uni, you are always going to have to adapt and learn new skills in any job!
Good luck with the position
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