Lawless Cooking is a catering and cooking class company headed
by celebrity chef, Iain Lawless and is the fourth client of Gravy’s that I would
have introduced to you. Lawless Cooking lends us space in their office in Mt
Hawthorn which forms part of our contract with them. This means Gravy is not solely
at this office for Lawless Cooking duties as I am on-site for The Bra Bar, but
we are there day-to-day for all of Gravy’s undertakings. Gravy controls and
operates all of Lawless Cooking communications (social media, e-Newsletters, enquiries,
bookings of functions and classes, etc.) and any promotional or marketing
ventures that are embarked upon.
In Thursday morning’s instance, this entailed Ivana and I
sitting in on the meeting with the website designers and Vicki Lawless; Iain
Lawless’s wife and business manager of Lawless Cooking. This was a fantastic
experience as I could see everyone’s opinion from all different kinds of skilled
perspectives. Firstly, there was the website designer pitching his proposal to
us and explaining as to why he has made specific decisions on the design. Secondly,
there was Vicki Lawless, whose main concern is that the website harmonizes with
the Lawless Cooking brand and what she expects the company to be portrayed as. Lastly,
there was Ivana and I, the PR and Marketing gurus. We were mainly seeking functionality,
efficiency and ease of the website and likewise to Vicki, making sure it corresponds
with the brand.
Well, we were all BLOWN AWAY! It was what we imagined, and
beyond. The website designer completely understood the brand and identification
of the company, whilst using his expertise for the best practices of website operation.
He clearly understood and identified with the brief he was given by us to produce
such an amazing product. I would LOVE to show and prove to you just how amazing
the website is but, unfortunately, that was simply the design. The website is
now being created and will be up and running soon (I will keep you all updated
so you can check it out!).
The website images where all spinning around in my head for
the rest of the day with me agonizing over the question: “WHY CAN’T I DO THAT?!”
As professionals in the PR and marketing industry, we are all sure to come
across some artwork that is needed to be produced at some point in time; whether
it be a newsletter, a poster, a brochure (the list goes on!) and as for me at
Gravy; times like these come around quite often as we don’t usually work with
budgets that can afford fancy graphic designers. Well, my artwork was certainly
put to shame that day. Nonetheless, I went on with my day which did in fact include
creating posters for Lawless Cooking cooking classes! I did get a few good ideas
off him at leastJ. And
although they may not be as high-grade and professional as the website designer’s,
they do the job and am reassured by Ivana that they aren’t as shabby I may
think! It is also a huge consolation hearing Ivana assure me that I CAN’T DO
EVERYTHING and in the real world, different projects are passed through many
different people until the final product is completed. This can be through
various departments in an organisation or, in Lawless Cooking’s circumstance (a
small business); this can be outsourced or sometimes attempted by someone
within the organisation which may mean doing so in an ad hoc fashion.
I may or may not have still looked into a graphic design
courses when I get home (purely out of interest of course!) It turns out… there
is no quick fix for learning such skills. Lesson officially learnt – leave it
to the professional graphic designers!!
Until next time…
--Sarah
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