it's just not the same without Gravy... Part 5

This week was all things Kitsch! You don’t have to stop reading; this doesn’t mean I will be talking about tasteless, unrefined matters (although, it may contain tacky images), but I mean Kitsch Bar and Restaurant – Gravy’s fifth client presented to you thus far. Kitsch is owned by Iain Lawless – who also owns Lawless Cooking, a client of Gravy’s that I spoke of in my last post. It’s an Asian style bar/restaurant situated in Leederville that has a very eccentric, untailored style to it.

Similar to Lawless Cooking, Gravy handles their promotional communications (e-Newsletters, social media accounts, email enquiries, etc.) and is in charge of the marketing and management of their cooking classes which are held throughout the year on Monday nights (a night that Kitsch is closed). My job with Kitsch is to respond to email enquiries – some of which I redirect to the General Manager of Kitsch if it is regarding a restaurant booking or function; otherwise it is generally concerning a cooking class in which I then inform people of, book them in, and confirm their payments. Gravy promotes the cooking classes via Facebook and e-Newsletters to Kitsch’s database. I have created posters for all of them to make it a bit more eye-catching and to get people’s attention. You can see a few of them below:

  (a small bio of Paul Cherry is yet to be added to this one)

And there are many more! These are just my favourites J

As you can see, it's not just Kitsch chefs that participate in these cooking classes; we are simply the host for the classes and chefs from all over Perth are asked to demonstrate their own special cooking styles in a class tailored for them. It is a great way to engage and cater for all sorts of food lovers over Perth.

As for the posters, I had no guidance or direction given to me when creating them, let alone any templates or formats that I had to work by; so I was free to go about it however I wanted (which I LOVE)! I obviously stuck to the Kitsch style and theme which is retro, a bit crazy, crude and (obviously) kitschy. Google was my best friend through the process of creating these – trying to find images that portray a certain cooking style in a kitschy way isn’t as easy as you might think! And as I have said time and time again – I am by no means a graphic designer! This means I have to make do with what Google and Microsoft Office gives me… but they don’t turn out so bad if I may say so myself J

As I said, we send these and other promotions and communications to our database. This database is quite well developed as we have a birthday promotion set up so that every person on our database receives a voucher for Kitsch to use in the couple of week around their birthday. You will be surprised how many sign-ups we get from having this promotion in place. I am also in charge of distributing these vouchers out and have a reminder system set up on outlook for all of our customer’s birthdays.  It is also very well received by our customers as it is a nice gesture tailored specifically for them. You can see where you are able to sign up for this promotion on the Kitsch website: Kitsch Bar and Restaurant.

Kitsch is probably the least demanding and the most constant of all of our clients. Tasks never usually change and all of the processes needed for our correspondence are in place. All in all, an extremely smooth running operation – something VERY uncommon in the consultancy industry!

Until next time...

--Sarah