Though the Public Relations industry in Malaysia has improved as a profession since the establishment of IPRM, Institute of Public Relation in Malaysia it is unfortunate that PT Foundation does not have a PR department to handle their PR tasks. However there are element of PR that are practiced in the organization. Just to state a few that are obvious, they have;
Community Relation, which is the most important since their organization deals with improving the lives of different communities and helping them accept themselves for who they are and the society accepting them as they are.
Media relations at PT Foundation the relationship between them and the media is also as crucial to break the stereotypes against the organization. PT Foundation works with The Star newspaper to publish their poster for free once in a month, works with Asia Media Advertisers to post their HIV/AIDS message on bus televisions to spread the message for free.
Employee Relations at PT Foundation employees are the most important because most of them are volunteers, so they can leave whenever they want if not treated fairly. The relationship between employees is monitored on weekly basis though weekly meeting with the head of department to check if there is any unsatisfactory among them. They also follow the simple heirachy of positions which helps make their job easier and fast.
This are the most common and not the only elements of PR that you can find at PT Foundation. Until next time.
NONOFO B
LUCT
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