Saturday, August 11, 2012

A first look at exciting opportunities in events management and promotion.



Initially struggling to find a placement opportunity that excited me, I came across an opportunity with one of Perth’s most successful and popular promotions and events organisations. Metric Promotions is one of Perth’s leading events promoters, who aside from their highly successful weekly club nights, also run monthly music concerts and events, and have recently begun their own festival in Perth. As well as this, they manage two local Perth bands, Stillwater Giants and Shy Panther.

Luckily, I have been fortunate enough to begin my placement at a highly exciting time for the promotions company. Aside from their music and entertainment events within Metric Promotions, they have developed a highly exciting business opportunity known as Pilerats. Pilerats was partly developed from the opportunities presented through Metric Promotions; constantly being in contact with various Australian and international musicians and artists has provided fantastic business contacts and exciting original content. This collaboration of content, and creative ideas is currently being adapted into a highly interactive iPad and iPhone magazine.

The launch of this iPad magazine provides a great platform for me to contribute ideas for the promotion and launch of the upcoming first, and following issues. To be honest, the idea in itself is highly overwhelming as I have little real-life public relations experience, but at the same time it gives me a great platform to express my ideas, and potentially be successful in my promotional endeavours. 

If you would like to check out the blog for Pilerats head here, there is some great content:



One of the most interesting things I have found whilst participating in my placement, is that everyone I am working with is self-taught. After initial success in running their events, they were thrown into promotions and events management. Being self-taught, everyone around my is a massive advocate of on-the-job learning, and preaches the benefits of work experience. 

All in all, my first couple of weeks at Metric Promotions and Pilerats has been really exciting.  I have had the benefit of being able to swap between doing completely different tasks for both Metric Promotions and Pilerats. I believe this is giving me the chance to have a vast portfolio of skills and given some more time I will really be able to settle in and find my place. I look forward to keeping you updated on my progress and some of the exciting, (and currently confidential) plans that are in place.




3 comments:

Gemma Edwards said...

Hi Anna,

Your placement sounds amazing! I'm a little bit jealous actually. Well done on landing a placement in the exciting entertainment industry. You're very well suited to Metric Promotions.

In regards to the launch of the Pilerats magazine have you only been assisting with promotions or contributing to the magazine?

What has been your highlight so far?

I agree with you about being self taught and learning on the job. So much that I have been involved hasn't been covered at university. I think common sense, hard work and actually wanting to learn is key to succeeding at new tasks!

We must catch up soon! I look forward to reading more about your experiences.

Regards,
Gemma Edwards
Student ID 14280197

Unknown said...

Hey Gemma,

Thanks, I've really been enjoying it. In relation to Pilerats it's mostly promotions that I have been helping out yet, but who knows I may get a chance to help contribute at some point.

Probably one of my highlights was my first blog post, as we are able to track the views so I got to see how many people were viewing my post.

Have you done your placement yet? We definitely need to catch up and discuss our placements.

Regards,
Anna Randrup- 14756245

Ashleigh Kinder said...

Hi Gemma,

Congrats on this awesome placement. I also agree with their emphasis placed in on the job experience and I can definitely relate to your feeling of being overwhelmed.

When I first entered my placement at an architecture firm, I was placed in the marketing department and I had no idea what marketing would entail. However, being thrown in the deep end is a great way to learn how to swim. I found my skills exponentiated extremely fast as I was expected to keep up with daily tasks.

I think your placement will do much the same as mine as you learn many different tasks and disciplines that aren't necessarily taught in your degree. It not only provides you work experience but also a fantastic opportunity for professional development.

Regards,

Ashleigh Kinder
14866856