It's all in the Detail.

So, here is my first blog post! 

One thing that has definitely been made clear to me is – follow up, follow up, follow up! While looking for a placement I knew that I would have to work hard to get a place that I loved. We have all heard it before, PR agencies get hundreds of generic emails from graduating students chasing work experiece. So, I found that following up my emails with a couple of phone calls really paid off. I have currently been doing two days a week at Detail Communications, based on the charming little street of George Street in East Fremantle. The entire décor of the office, which has been created by Claire Mcgowan, who runs Detail, matches the antique Fremantle feel.A little view of the office!
 

After meeting with Claire, Sarah and Caitlin (the Detail team) it was made very clear, that although getting coffee and scanning clippings would helpful for them – it would prove of no benefit to me. So, thankfully they aligned me with a client to work on a project from the get go. The markets having been running for the past few years an last year was a part of the 140 William project. This year the organisers - now faced with branching out on their own, seeks the support of Detail.I met with Jacquie, the founder of Made on the Left markets, who discussed what she wished to achieve this year, with her given budget.

Unfortunately, there was a short time frame between the original consulting day to the day of the markets so we had to give the long leads the a miss and focus on short lead publications.  With the short time period in mind we focused on targeting the newspapers, such as the Community group, The West and the Sunday times - all which ran a mention of the markets!

It was my role to liase with the market designsers and the Communtity group to organise a photo shoot and interview which would then be ran across all the Community papers. It was stressful and you quickly learn how to deal the the clients and the medias needs. But its clear that hard work pays off and here is the publications in the Western Suburbs Weekly:


I have always known that at the end of my degree (so soon!) that would want to work in a consultancy. It allows you to manage a broad range of clients - which always keeps you on your feet! Its clear that the girls at Detail are extremely passionate and love achieving results, which produces a workplace that has allowed me to then feel passionate about what I am doing too.

Looking forward to letting you all know how the Fremantle Festival is going next time...

Brooke x