Mellen Events: Show Time

Hi all,

My name is Danielle Gough and I am (like a lot of you) on my last leg of University completing a double major in Marketing and Public Relations. I am excited to finally start my blog and hope you get enjoyment out of reading it. I had the opportunity to complete my placement at the start of this year (2012) for reasons too long to explain I missed the opportunity to blog at the time. To my luck I have been allowed to enter the world of blogging and will take you through my journey from start to finish.


Mellen Events  
When I first thought about where I would like to do my work experience I never thought I would have had the chance to work for one of the leading promoters in concerts, events and festivals in both Western Australia and nationally. In my first week of being there, I was sure glad to have the opportunity.


With holding such well-known events such as Summerdayze, Future Music Festival and other concerts such as 'A Day on the Green', I was eager to get started and see what the 'real world' in PR had for me. 

Roles of Public Relations
Originally I thought I was going to be placed in a set PR position, I was quick to realise each title role within the company (Events Management, Marketing, Operations Manager) intertwined public relations in one way or another. Primarily I have been placed in the department of marketing and advertising. This department has a great deal to do with media relations, with one side ensuring the media coverage in key publications, through media statements and organising interviews with touring artists, and the other having to book controlled communication, through advertising.

Media Watch
This leads to my first assigned task of 'Media Monitoring'. Media Monitoring is a weekly task undertaken to monitor the output of the print media concerning particular published adverts. My task was to find the advertisements and articles in print media for Mellen Events upcoming shows and keep record of each in a portfolio for future reference. An example shown below.

Upcoming Opportunities
In the upcoming weeks I am going to prepare a graph comparing the amount of tickets sold per day (for each event) against the marketing promoted in the areas of media relations, community relations and online communication. In theory, results will show what type of communication reaches target audiences the best, giving Mellen Events the advantage to stream forward with the strongest channels.

Objectives
So far I am loving my time here with music being the focus of 'work'. I am very lucky to be involved in a work environment that interests me. With giving a helping hand in the up-coming promotion stages of each event, I am keen to see how each event runs on the day. Hopefully if I show enough initiative I will be lucky enough to work behind the scenes on the day of the event too... 

I will keep you posted!