As of the 1st of August the oZAPP Awards has been launched!
This is the event that I have been working on for the past 13 days of my internship. Throughout this time I have done completed numerous tasks that have given me an understanding of different areas of the competition including;
- Developing a PR plan for the duration of the awards
- Developing a Media plan for the West Australian
- Establishing an extensive national media contact database
- Media sponsorship package development
- Media release writing and distribution throughout Australia and
- Client meetings
It felt like it was a long time coming but gee does time fly when your having fun! Before I knew it the launch had approached and the competition was under way!
Unfortunately I spent the week of the launch in bed by the doctors orders but I have been kept in the loop via email and have done some work at home, I cant wait to be back in the action next week!
This is the event that I have been working on for the past 13 days of my internship. Throughout this time I have done completed numerous tasks that have given me an understanding of different areas of the competition including;
- Developing a PR plan for the duration of the awards
- Developing a Media plan for the West Australian
- Establishing an extensive national media contact database
- Media sponsorship package development
- Media release writing and distribution throughout Australia and
- Client meetings
It felt like it was a long time coming but gee does time fly when your having fun! Before I knew it the launch had approached and the competition was under way!
Unfortunately I spent the week of the launch in bed by the doctors orders but I have been kept in the loop via email and have done some work at home, I cant wait to be back in the action next week!
Just so you understand the project I am working on; The oZAPP Awards is Australia's largest app competition searching for the nation's best new mobile application concept. The oZAPP Awards is a Curtin University initiative and aims to foster dialogue and collaboration between innovators, researchers, investors and industry, and to stimulate innovative business culture throughout Australia.
Along with the launch of the competition, the oZAPP website was officially launched. The website
includes information on the industry, resources, case studies, blog posts, information on the judges and sponsors, and entry forms for the competition.
The last few weeks have been busy as we worked to get everything completed by the launch and it has shown me a lot about working in the PR field and for a consultancy. The biggest thing that I came to realise is the time needed to be factored in to get all media coverage and work approved by. When your working for a client it an integral part of the operation to get all media content and information signed off on by the client to ensure that what we as the consultancy are sending out in their name is accurate. As a national competition with industry professionals from around the world involved, there is more than one person who has to sign off on all content and with different time zones, getting things signed off has been difficult and deadlines have had to be altered to ensure that all content is accurate before it is distributed to the media.
So now that the competition is under way, we'll be following the PR plan I developed for the roadshow coming up, publicity for the event, and developing the judging criteria and outline for all judges.
Have a look at the website and spread the word about this competition. You don't have to be tech savvy to have a great idea for an app so get involved!!
Until next time!
The last few weeks have been busy as we worked to get everything completed by the launch and it has shown me a lot about working in the PR field and for a consultancy. The biggest thing that I came to realise is the time needed to be factored in to get all media coverage and work approved by. When your working for a client it an integral part of the operation to get all media content and information signed off on by the client to ensure that what we as the consultancy are sending out in their name is accurate. As a national competition with industry professionals from around the world involved, there is more than one person who has to sign off on all content and with different time zones, getting things signed off has been difficult and deadlines have had to be altered to ensure that all content is accurate before it is distributed to the media.
So now that the competition is under way, we'll be following the PR plan I developed for the roadshow coming up, publicity for the event, and developing the judging criteria and outline for all judges.
Have a look at the website and spread the word about this competition. You don't have to be tech savvy to have a great idea for an app so get involved!!
Until next time!
2 comments:
Hi Erin,
This seems like a fantastic placement! Being there 13 days and you have contributed so much already. Putting all the theory we have learnt at uni into the 'real world' working environment must be very satisfying.
Being sick for a week must have been frustrating but continuing working whilst sick shows commitment! This event sounds great. Having helped out prior to the upcoming event will be an experience on its own to watch it come alive soon with the competition starting!
Good luck with the remainder of your placement!
Hi Erin,
Your placement seems truly full on and exciting. Congrats! This post just proves what all of the lecturers have been saying about events management and the lead up publicity.
It really is a massive commitment that requires complete accuracy and is sometimes changed or revised several times by the client and internal staff which makes it a rigorous process.
It also goes to show how unforeseen circumstances can pop up and rain on your parade such as sickness in your case but the show must always go on as you worked from bed. That's commitment!
PR really is a profession where there's no excuses because so many people are relying on smooth proceedings and amped up expectation from the publicity we generate through various forums.
Regards,
Ashleigh Kinder 14866856
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