Two completely different clients

 Throughout my work placement I have had the opportunity to work for two completely different clients, both of which are run by the same group of people. The two businesses Metric Promotions, and Pilerats differ greatly, and have allowed me to use a variety of skills that I have learnt over my studies.

Within Metric promotions, there are a number of events and promotional activities, which I have been able to assist in. One of the most notable aspects of the events industry is the amount of forward planning that goes into each event. For the monthly ‘Speakeasy’, an Australian musical act is brought to Perth to perform. One of my jobs has been to research bands or DJ’s that may be suitable for the event, and these acts are often booked up to six months in advance. This means that there is often a lot of research required to ensure that they will be suitable. For example, they may have recently released an album, or have gained media attention for playing at a festival. This research has also proved useful in preparing for another of Metric promotions annual events; Wonderland, a music festival that was run for the first time last year.

One of the more exciting projects that I have been working on is the launch and creation of Pilerats; an interactive iPad magazine. Pilerats is a relatively new project, and I have been lucky enough to be able to contribute ideas to assist in the promotion of the magazine. We are approaching the launch date for the magazine so there is a lot to be done in terms of promotion through many different avenues such as social media; which means refining the blog, Instagram, Facebook and Twitter accounts. Content is also another area in which I have been able to help out, this is where I most notice the obvious crossover between public relations and journalistic skills. I have helped out in drafting interview questions for the magazine, which I did find a little daunting, as I have never conducted an interview before. Drafting questions for a real interview made me understand the importance of the sequence of the questions, as well as attempting to somewhat predict the answers before the interview takes place. After the interview was conducted, I was happy to hear that the subject of the interview enjoyed the questions, as they were things that he had not been asked before. I will keep you guys posted to the release of the iPad magazine and you will be able to see the interview that I helped draft when it is released.

Being able to work on both projects, which are completely different has almost given me the experience of working in a consultancy environment. I am lucky in the sense that the work I do in a day can be quite varied depending on the project I am working on. I think I prefer this variety in a work day in comparison to possibly working on the same client all day, although I have never exactly only worked for one client at a time.