In the
world of Public Relations (PR), we as PR practitioners are required to peruse
every line of work performed. Included for even the smallest things that
sometimes escape our observation that already encapsulates all of the work to
be done in a timeline or checklist. This is not the case record or document in
a note that we can see at any time to check what you have and have not done.
But to be able to get the essence of the record every work we do and have done
as outlined in the form of key learning.
Shared
by my PR Managing Director for Healthcare, Beauty, and Consumer division I was
intern in, comprehensive detail record is very important to be set in every PR
Practitioners as a mindset, in order to take a note and make a report of all
the work we have done. For instance, in an events or media gathering there are
various work to organize in preparation phase, such as proposal to prepare,
press releases content, media invitations, venue selection, MC selections, to detail
budget to propose. We might think we have prepared everything in the checklists,
but that is not enough, we have to be prepared for the worst as well. Things is
not always come smooth without a hitch, that is why anticipation is needed
where team should be capable to engage with the situation and communicate as a
team. Competency to deal with unexpected situation and solve problem is not
come without experience, therefore comprehensive record and report of every
work we do and have done is importance as working reference and learning.
One of
the situations was from the SINDE event in my first week work as an intern. We got
a situation where one of the speakers was delayed. It was crucial situation,
which had indefinite taken some allocated time arranged on the checklist and
disruption the timeline. This was the time we need to be absorbed with the
situation, think fast to solve the problem, and working as a team to adjust the
situation. The team addressed the situation at that time by continuously giving
instruction to the MC to improvise and provided more questions to be asked to
existing speaker, as an anticipation to stipulate more time for the delayed
speaker. Our key learning of the situation is to anticipate unprepared
situation with a capability to be engaged with the situation and to communicate
with other team members.
My learning
from the situation is not to be detail only at the current project I work on,
yet I need to be comprehensive and detail in my work record and report of the
work I have done as reference that will equip me for my future project. We cannot
undo what has happened, however past exists for our reference to be better and
move forward.
Cheers,
-Indri Ervianti-
12541054/ 110027720
Curtin - LUCT Malaysia
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