Challenges of competition

In every business, there are always going to be strong competitors unless you provide a highly specialised service. There is no exception for Nightclubs in Perth.

At Metro City, they had made the decision to relaunch a couple of rooms within the 
I've been compiling my report as I've been doing my placement and it has been really useful in terms of making valid contributions to the business. As you all probably know, Metro City has a predominantly Asian crowd. There are nightclubs which hold monthly events which directly affect the amount of patrons we would get on our Saturday nights.

Perhaps the biggest competition for Metro City Saturday nights is Dragonfly:

Dragonfly:
Held on the first weekend of every month (Friday and Saturday night alternatively, Dragonfly boasts “the most decadent night complete with champagne showers” (Facebook, 2012)It has been running for little over a year now and already has a dedicated following. Their online presence is limited, with a small amount of information available, they rely purely on word of mouth promotion and each month, but do a short lead up campaign to increase the amount of hype surrounding the event. 



Our Saturday night just gone was exceptionally quiet, it didn't help that the night before had been Asian Students In Australia's cocktail party - already bringing regular clientèle to Metros on a different night. The PR for the R&B lounge had mainly been controlled by Ken who is head of promotions. He posted using most of the social media that Metros is involved in but that was about it. I took the initiative to write a media release but our General Manager wasn't around to approve it and no-one else felt that they were in the right position to OK anything to do with media.
There's been a recent increase in the amount of Asian targeted events as well - more recently K-Holic which was a highly successful Korean Pop themed night. I think it is a good PR move to play on the perceived weakness and to embrace the asian presence. It is what it is, why try to fight it when it is working. It's probably the biggest image "problem" that Metro City suffers from, just like Metropolis Fremantle is where all the white kids go (no offence meant). If Metros embraced this a little bit more and maybe ran with a theme, who knows what could happen!

But it just goes to show that sometimes no matter how hard you work on your public relations plans, things just aren't always going to work out and you need to be prepared to accept that. The R&B lounge is a perfect example. The best thing to do is to acknowledge what went wrong and why and try to find a worthy solution to that.

And sometimes you really just can't battle the weather, Saturday night was bitterly cold!

Hope you are all keeping well. Not long now!

Nicole