Hi again,
I was super busy at the Association for the Blind of WA as I completed my 7th week of my internship. This week was filled with the final preparations for our participation in the Perth Fashion Festival (PFF). As community partners of the festival, Guide Dogs WA are the beneficiary of some of the events, which presented us with a number of tasks and free gifts (tickets!). I learned that the coordination of events is exhausting and stressful - because as my supervisor assured me - you cannot control what other people do, you just have to do the best you can and hope for the best!
Ticket allocation and distribution was one very important task that I was responsible for. Last minute drop outs from confirmed attendees was something I had become familiar with, and replacements were sought to fill the spot. We received tickets on Tuesday, and they needed to go out straight away to our attending clients, as the first event was Thursday night - giving us only 2 days to hope the mail system worked efficiently in! Before posting out all tickets, I photocopied all tickets just in case there was a drama with the post or someone forgot their ticket on the night - this is something i would definitely recommend for event managers, especially if tickets are sold through a third party, as it gives you that extra bit of assurance that your guests can attend.
On Thursday, the first event that Guide Dogs were involved in was held. The Restyle on the Runway event this year featured two of the Associations clients, Erin and Claire McGlew walking down the runway with their respective Guide Dogs. The event was a great success, and the girls and their dogs really did steal the show!! Alot of work was involved in the preparation for such a great outcome, both before, during and after the event. I worked alongside the girls and the organisers of the Restyle event to ensure everyone was aware of running schedules and start up times etc. I also worked alongside PPR, a consultancy public relations firm in WA who is managing the public relations for PFF to handle media enquiries about the girls. In the lead up to the event and after the event, I had to work closely with the girls to organise interview and filming times with media - Before the event, the girls featured in the nightly news on channel ten, and were interviewed by channel nine and Fashion One after the event. I was also responsible for taking photos during the event, and the photos had to be sent back to office so they could upload them onto social media - This task was much more difficult than expected!! However, as I said, the event was fantastic and everyone left smiling, including myself even though I was exhausted from running around taking photos and navigating the girls all day! Below is a link to some news coverage of the event - the last photo is one of the girls on the runway!!
http://www.novafm.com.au/article/perth-fashion-festival-2012-restyle-runway
Next on Thursday, we attended the Morrison rehearsal as we had to prepare our PR Guide Dog Gidgee for the runway! Whilst I personally didn't have much to do, it was good to see the backstage happenings of a fashion show- and I even ran into a fellow Curtin PR Intern whilst I was there! I also took photos of Gidgee rehearsing for the event so we could put them up on social media! All guests who attended the event had a great time and reports about the audio description were glowing!
The last event i attended this week was the Myer Fashion Luncheon - and boy was this a FANTASTIC event. With only a slight hitch in prior to the event starting, where rain was POURING down outside the venue and everyone who had gotten all dolled up was getting SOAKED the event went off greatly! After navigating our blind clients from the rain through the crowds into the venue, we organised the audio description - which was reported to be wonderful by all clients. All our clients had a fantastic time, being blessed by having exclusive photos with Mel B and Kris Smith! Boy was that exciting.
So after a very eventful week, all feedback has been glowing, and all my efforts paid off! I have learnt that organising events is an exhausting business, but provides a buzz like no other!
Thanks! Prue
Welcome to PR Internship - YOUR opportunity to put everything you have learned over the past years at university into practice and to get a thorough insight into what public relations is like "in the real world". This Blog allows you to reflect on your experiences, share insights with other students across campuses and to possibly give advice and support to fellow students. Please also see http://printernship-reflections.blogspot.com.au/ for more reflections
2 comments:
Hey Prue
Wow that sounds like an amazing experience! I have followed your posts and your placement sounds like it has been a great learning experience. Events is something that I love and would eventually love to end up in a job in events management.
Events is a great way for organisations to physically interact with their target audiences and create positive awareness and publicity, but YES they are hard work!
I have been fortunate to run one of my own small events with the organisation that I am doing my placement. I can totally relate to the hectic nature of the planning, and can only advice those involved in events to ensure they are organised.
Another event that my organisation is doing that I am involved with is a High Tea on Hay Street and fashion sale. We had a very similar situation with invitations when they arrived on friday afternoon at 2:00pm, and had to be delivered to various places over Perth, with the additional accompaniment of macaroons. Taking into account that most media finish early on a Friday for work drinks and not wanting to ensure that the macaroons were not left in an office over the weekend. We had hoped to get the invites out that week, but due to the lateness of the invites we had to postpone delivery until the monday.
These types of occurrences, where you have no control, happen all the time in event management and your supervisor was right, you can only do your best and hope for the best!
Hi Prue,
Your internship sounds fantastic and it's great that you're getting so involved.
There is no doubt about the power events hold. It is a powerful tool for communicating to intended publics. Events are a great tool used by PR professionals as events reach out to several people and satisfy the desire of most of the people to participate in the event. Events are also a great way to share information, showcase achievements and products and engage with their stakeholders.
A well run event can reflect highly on the organisation's professionalism, reliability and innovation and by the sounds of your blog, I think you did just that.
The one thing about events is that after all the running around and planning, when it comes to the day and you see it come together, it is such a rewarding experience.
Enjoy the rest of your time at The Association for the Blind of WA.
Steph Sbrocco
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