Tuesday, September 4, 2012

Facebook mistake!



This week was a week of uploading blog posts I wrote that had been approved as well as writing more blogs and focusing on 32dsg’s website content.

I usually upload Facebook posts about upcoming events, working off my events calendar, however this week their Facebook page was devoted to a competition we were offering for two tickets to Perth Fashion week. I think I have mentioned before in one of my previous posts that I have been made an administrator of one of their clients Facebook pages. Not realising I was on the client’s Facebook page (thinking I was on mine), I ‘shared’ the competition on their page. This has NOTHING to do with them or their target audience and therefore was a big mistake. Luckily one of the girls alerted it to me and I was quickly able to take it down. It just outlined the fact that social media while it is easy to use, free and global, it can be extremely dangerous. Luckily this was not such a massive blunder and was easily fixable but you can see how quickly something can turn into a crisis if it is not handled correctly. I may be able to ‘blame’ it on Facebook since it said I was on my own page when I ‘shared’ the post (not realising I had to click another button to say- switch to your personal page), however this would never stand if you were to argue your case in a crisis. Technology may fail you, but ultimately it is your fault in the end. You controlled the mouse and you pressed enter.

After that mistake was quickly rectified I continued with my work. I uploaded my Sharing Healthy Conversations article- choosing the best photo for the subject (one with the most important attendees included). I had to fix the lighting on the photo first and crop it so that all the focus was on the people in it. I had to link all the important peoples names to their personal pages (usually linked in accounts) and make sure everyone’s names were spelt correctly.

I continued to work on companies that are similar to 32dsg and an events list for their Facebook posts. After looking over what needs to be included in the report I was quite pleased to see that we need to write about our companies competitors. Because I have been looking at what other companies there are similar to 32dsg I have in fact been researching their competitors. I have also been looking at what they are doing differently and how we could incorporate some of these positive attributes into our company as well. By collating all this information 32dsg can take the best of their competitors traits and add them to their list of expertise.

It has been interesting for me to look back at the events the company or the people who work for the company have been involved in organising. From the Breast Cancer Foundation’s illumination campaign to the Grand Prix ball, the people working at 32dsg have a diverse range of skills and networks. It’s a privilege to be around such successful worldly people. The collation of events data that I have been looking at, I will be putting into succinct descriptions to put on their website under the events section. This is quite an important job (in my opinion) since ‘case studies’ or previous experiences are important for those wanting to use the company to see.
My blog post on the Perth Baby Expo got approved at 4:45pm but I wanted to stay until it was up online, linked and positioned well. I stayed on after everyone left however I like things to be done and to be done without rushing. I don’t think I will ever mind staying behind to finish up and do a good job. Once you’re at work, what’s another 40 minutes? I also got to write another post for a Frasers Restaurant lunch that the 32dsg team went to this week. It got approved right away (showing how much better I must be getting with my writing skills) and I put that one up too.

You can read all my blog posts on:

And my news article on:

Thanks for reading guys!

Xx
Martine 

3 comments:

Unknown said...

Hi Matine,

Thank you for your post,i enjoyed reading your blogs. your placements sounds exciting!
At my placement, they made me sign an IT policy the first day, i think its standard procedure at all organisations. Anyway the point i wanted to raise was the prevalence of social media which is undeniable especially in businesses today, i dont know about you but I am very conscious on how I conduct myself online and how that will affect me in my future job and peoples preception of me. Whats your take?

Good Luck on your placement, hope to hear from you.

X
Suleeeka

Unknown said...

Hi Matine,

I am doing my PR placement in house work not at a consultancy but I know what you mean about being made an administrator of their social media pages including Facebook and twitter. It is a huge responsibility and I guess you just have to triple check everything before sending it out.

Social media is such a large component of what I do at my placement but I also have to get media releases and media alerts approved before sending them out. It gives you a huge confidence boost in your writing skills when your supervisor makes only minor changes or approves it straight away!

Glad to hear you are enjoying your placement, until next time!
Brooke

Martine said...

Hi Suleeka and Brooke,

Suleeka:
I am very conscious about that now since i hear so much from family friends who are in business and talk about hiring people that they always check their Facebook pages. Its quite a scary thought that they judge you from the content on a social media site however you can understand it. When we meet someone we usually check Facebook to see more about them and are sometimes suprised to see some of the things they are interested in. It can make us more interested in them or it can make us totally put off. If we can do it on a personal basis, why are companies not allowed to do it on a professional basis. I think there is always something more to a person then what is on their social media page however it can truly be the deciding factor for someone hiring you. Therefore i am defiantly conscious about what i put up.
For example:
If i have an alcoholic beverage in my hand it must be classy (i.e. champaign/cocktail) and for an occasion, surrounded by classy people
- If there is any unflattering picture of me i untag myself or ask the person to delete it.

I guess some would say this is a way of censoring who you truly are, however a picture DOES NOT tell a thousand words, and there is no time to explain yourself to your future employer, so rather avoid the reactions all together.

Brook:
Your completely right, you do not realise how big a responsibility it is to be an administrator. I think there is a casual vibe that goes with Facebook and Twitter and people sometimes forget how powerful it is. While you may have 100 friends on Facebook or 30 likes on your companies page, you do not realise that those 100 friends each have their own 100 friends and the message and quickly be distributed much further then what you were aiming for.
Target publics are so important when it comes to corporate Facebooks and i will certainly be checking and re-checking with supervisors from now on. Thanks for your insights! I love reading your blogs.. you have some really good insights.

Thanks again both of you,

Martine xxxx