STM SHOOT – IT’S TIME TO GET YOUR SEWELLERY ON

“You don’t take a photograph, you make it.” – Ansel Adams

Welcome to my fourth reflection on my placement at the one40william division and 140-retail sector.

STM SHOOT

I was given the opportunity to work alongside Teagan Sewell (stylist and designer) for an STM photo shoot incorporating her own jewellery label from her line ‘Sewellery’. Sewellery has a retail space at one40william, thus incorporating a campaign to promote one40william in this exclusive STM photo shoot.

From the get go I felt that my role at the shoot was as important as anyone else’s. The shoot took place at the architecturally stunning Heath Ledger Theatre in the CBD. After a tour of the Theatre and deciding on where the shots should be taken it was time to start preparing the clothing and jewellery that would be included in each shot. All jewellery used was ‘Sewellery’ and the clothing ranged from Ellery to Givenchy.

From the first click of the camera, the shoot was finally underway. It was such a great to have a ‘behind the scenes’ first hand experience to see how much work goes into getting one amazing shot.

From previously sitting there on a Sunday I would flick through the fashion photography in the STM choosing the photo’s I like the best, to now appreciating the hard work and long hours that are required to put these looks and shots together. I learnt especially the amount of hard working people required to form the team to create such photography shoots come together.

I was honored to be part of such a team that worked so well together, especially when my ideas and advice was asked when styling the outfits and going through the final shots.

The team included the following:

·       Teagan Sewell (and 2 interns);

·       Photographer (and 1 intern)

·       2 Film Crew;

·       Makeup Stylist;

·       Hair Stylist and

·       Myself

COMMUNICATION IS THE KEY

Throughout the STM shoot I found the most essential element was verbal communication. Of course in public relations written communication is significant in all areas of work, however, verbal communication is just as important.

Utilizing excellent verbal communication has been cemented as a result of my internship from the roles that I have required to adopt. Through out units at Curtin, we are repeatedly reminded of the significance of high standards of verbal communication, however, having to demonstrate this in a real corporate sense confirms such importance.

I feel as though I am growing through my experiences whilst completing my placement at one40william.

The shoot is being published on the 26th of September so look out for the exclusive shoot in this Sunday's STM!

Until more 140 experiences,

Alexandra Wheeler

(14866393)