So it has come to the final week of my internship. I am actually overwhelmed with the entire experience and it has hands down been the most educational and rewarding experience of my university degree to date. I cannot express how much I have grown in the past three months thanks to Detail Communications.
It has really been an eye opener into all the possibilities that you can dive into within the PR industry. Pr is something that is hard to get a grasp on when you first study due to its broad nature and variety of roles a PR practitioner has to play. Actually seeing first hand the day to day workings of a PR consultancy enables us as students to put everything we have learnt into practice.
I have been lucky enough to work on a variety of clients while at Detail, such as Fremantle Festival, Made on the Left Markets and Walk to Work Day. Each client having different ambitions and objectives allowed me to view the different approaches that can be made when it comes to a PR plan.
You also understand what is newsworthy and what is not. Being honest with the journalist about how interesting and exciting the event is going to be is vital, as you don't want to come off as not a credible source. It works the same way with the clients expectations, you have to ensure they understand the scope of media they are going to be able to attain and don't lead them to thinking you can provide something which you cannot.
I hope you have all taken your internship with both hands and made the most of your oppoutnities. I think it is a wonderful way to find your feet in this fast paced industry as you quickly find out if it is the right fit for you or not. For all of you that are set to graduate at the end of the semester - a big congratulations!
All the best everyone,
Brooke x
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