During my time at Shine I have learnt many things. I have learnt to liaise with clients and about approval processes. I have bettered my writing skills and pinned down my ability to find newsworthy angles for stories. I have seen behind the scenes how it can be necessary to call and call back and call again and leave messages for journalists and how these endless phone calls can pay off in the end. I have seen the benefits of a job well done, and even had a bit of a warm fuzzy feeling afterwards. I have been inspired, not just by those that work at Shine, but by their clients, and every day people who want to help the not-for-profits Shine works with. And in saying that, my highlights flow right on, the best moments I had at Shine were as follows;
1.
Seniors for Seniors
This success managed to feature in a
blog post all of its’ own. But in case you haven’t read that post, this moment
was when a media release I produced lead not only to one article in a
newspaper, but two articles, in two separate papers, and from that, lead to the
beautiful subject (Cindy the Labrador) getting adopted out of the Shenton Park
Dogs’ Refuge Home. More information on this success story can be found here - http://pr393reflectiveblog2.blogspot.com.au/2012/09/seniors-for-seniors-success.html.
2.
Twins take the lead
This was another story I put together
for the dogs home, in which two inspirational teenage girls give up birthday presents
for donations to charity, and have done every birthday, since they were 6. This
was a very enjoyable release for me to write. The girls and their mother have
such a passion for helping others. This year their chosen charity was the
Shenton Park Dogs’ Refuge Home, and like the majority of Refuge related work
while I was at Shine, was given to me. I successfully got this story published
on PerthNow, the story can be found here -http://www.perthnow.com.au/news/western-australia/twin-girls-reject-presents-for-puppies/story-e6frg13u-1226479371840.3. Care Oprtions Annual Report
It may come to a shock to anyone who has read a previous post of mine, but this time, I’m not talking about the Dogs’ Refuge. This was my first major project to handle almost solely that was not Dogs’ Home related. As a result of this project I wrote all copy for the Care Options 2011-2012 Annual Report for approval by Ruth and then the client. This was quite a daunting task initially, but after seeing it all come together it felt like, and was, a fabulous achievement. While the report is quite small, and not overly detailed, I still successfully wrote an annual report for a client. Completing tasks from interviewing staff members and their chairperson, as well as volunteers, in order to gather all the information necessary for the report.
Media relations was a huge part of my work at Shine, but as you can see from my third highlight, it wasn’t all that I did, and wasn’t the only enjoyable part of my internship. However, I have to admit that being able to see the result before me in a newspaper a week or two later is a wonderful feeling!
Suffice it to say I have enjoyed my time at Shine immensely and would highly recommend students take full advantage of their placements in the future because they can be tremendously rewarding!
Thank you for reading.
I hope that each and everyone one of you enjoyed your placement as much as I did!
Elizabeth Gall
Curtin – Bentley
No comments:
Post a Comment