The End of Something Special

Twelve weeks on from the beginning of my final semester at University, and I can see the light at the end of the tunnel. I finished my final week of work experience one week ago, and have been busily putting the final touches on my final report since. This has given me the chance to reflect on my time at Metric Promotions and Pilerats, and what I have learnt over this period.

As a unit, PR301 gives such a great opportunity to learn in a real-life setting, and to grow confidence in your skills as a practitioner. Throughout my time at Metric & Pilerats, I feel that I have had a true life lesson, not only in public relations but in general life and business skills. I have been taught a wide range of skills relating to running an organisation in events and promotion, and even within journalism working up to the launch of a magazine.

Throughout the experience there have definitely been a number of hurdles to overcome, but these have been translated into valuable learning experiences. From the general time management of being a full-time student undertaking work experience and working at my part- time job, to being asked to write in a completely different way to that taught to me at university. It is clear to me now that there is no 'set rules' for public relations. Every student I have spoken to, or who has commented on my blog has noted that the difference between what we are taught, and real life practice is extraordinary. Every organisation is involved in different aspects of public relations, and has different procedures.

One of the disappointments of my placement was the set-back of the launch of Pilerats magazine. External factors out of the organisations control, have resulted in a slight delay of the launch of the magazine which is a shame. I feel as though I could have been involved in a really great project had I been able to assist in the launch. That being said, I have made some fantastic friends (and contacts) within Pilerats, who have offered to keep me involved if I am interested which is an amazing opportunity. Even though I am not planning to go straight into work when I finish university this gives me a chance to polish up my skills on the side if I wish, and is still great experience for my resume.

I look forward to what the future has to offer me in terms of a career in public relations, and I believe that this work experience has given me this chance to solidify my skills as an up-coming practitioner. Finally, I want to thank everyone involved with Metric Promotions and Pilerats Magazine, who welcomed me and taught me. I hope I get the chance to help them out and wish them all the very best in the future.

Anna Randrup
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