Over the course of my internship at Corporate Sports Australia i've spent a significant amount of time completing tasks generally thought of as 'traditional public relations' - such as media release production and distribution.
After writing a number or media releases on the city to surf, i am a firm believer that tradtional PR tools still have a place in today digitalised society.
Of the last four media releases i've produced, two have generated some excellent free publicity in The Sunday Times! yay! and some were also featured on the City to Surf website. In my opionion seeing some recognition of your hard work in print in the newspaper is so much more exciting and satisfying that simply maintaining a presence of Facebook.
Except when i told my mum and she couldn't understand why name wasn't on the article. 'No mum, i didn't actually write the article, i wrote the media release. Which the journalist then decided to write an article based on.' She definitely did not share my excitement.
Corporate sports are very into championing the notions of 'tragedy and triumph' within media release content. As interns we were pushed to seek proactive stories that will connect with the wider Perth community, tapping into emotions through, inspiring stories of everyday people - like them! And then hopefully encouraging them to get off the couch and run a marathon!
Earlier in my placement i wrote a media release on the cutest couple ever. Now in their 70's they have run every single City to Surf to date! And they were probabaly the nicest people i've ever met, they even sent me loads of old photos and media clippings from marathons they've competed in around the world.It was nice to be able to recognise their acheievement and give them something back through getting the story published.
Writing media releases at my internship gave me an opportunity to showcase some of the skills i've picked up over the last three years of studying and i now have some great pieces of work to include with my CV.
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