Big Responsibilities

Venn is in the midst of exciting times. On the 16th of April Venn's new laneway entrance is opening and available for use. The entrance opens right into Raine Square outside the new Bank west building and will include more seating for the café to use. Currently the public has to walk down Queen Street in order to find Venn, this new entrance is going to mean that many people currently unaware of Venn are going to stumble across it.

I have been given the responsibility of creating the publicity plan for the lane way opening. This will involve me creating the plan but also putting it into action including: creating a media release with appropriate angles, approaching certain media outlets with the plan, creating a blog post, Facebook post and Instagram post about the lane way opening and coming up with a promotion on coffee or food to celebrate the opening.

At university we gain a huge amount of experience in creating PR plans, but the plan is completely useless until it’s put into action. We don’t just finish the plan and then file it away (or drop it in our unit coordinators pigeon hole) we have to then follow it and put it into action. It will be a huge learning curve to actually have to approach these media outlets but I'm looking forward to going through the motions with it all.

I’ve already come up with a few good publicity ideas but I’ll save explaining them until I actually know they are going to go through.

Amy Taylor
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