Sunday, May 26, 2013

I SAY ITS ETHICAL, WHAT DO YOU THINK?

Hie everyone!

It has been a little too long since my last post but worry not, am here now to share once again with you my experiences as an intern.

As I have said in my first post, Office of the President (OP), where I was doing my internship is dedicated to serving the nation hence the nation of Botswana its first priority. That having being said, the PR department in OP also follow suit, it's main key publics are the communities of Botswana. Their objectives include making the people of Botswana a happy nation, listening to their cries and helping wipe the tears off.

During my days at OP as I watched the way we treated the nation and how much the office was dedicated to giving out to them, I started wondering off back to school but specifically on the ETHICS topic. Ethics as I understood are a set of principles that govern the behavior of a person or a group of people. The question that popped in my head was, is what OP is doing ethical or not? Are they buying the people off or just doing what is good for their publics?

But as days went by, I started to realize that we were only doing our job, it is the dedication of the office and that is how we archive our goals. I say 'we' because for some time there I was part of the team and I still like to think of myself as one. All that the PR department does in OP, for the nation and for the President himself, is support their mission and vision. If they were undergoing any crisis, I would think they were trying to buy someone off but they do all those community service events any other time, they listen to what the public is in need of and help where they can. That is not morally wrong, in fact, it is morally right to stand by what you do for the good of long term outcomes.

We all know that somehow in the lines of being ethical, the organization is building a good name for itself and even though some people may consider that using key publics, I don't think there is any better way of doing that and there is no day a random person will not go out of their way to think negatively. I once asked my boss why they pamper the nation of Botswana so much and he told me that the PR department in OP is not like PR in other organizations or PR consultants because unlike those, what they leave the office having in mind might be changed when they get back in the office the next morning depending on communities all over Botswana, they serve them and they do right by them.

In a nut shell, i do not think OP is unethical to stand by what they do best. But your opinion matters so WHAT DO YOU THINK?

Untill next time, Neo signing out.




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