Monday, May 13, 2013

Shake and Sign


World Meningitis Day was held on April 24 2013. It is a global annual event that raises awareness of the disease. This year the Confederation of Meningitis Organisations (CoMO) spent the day at Perth City Murray Street Mall alongside their organisation member the Meningitis Centre, raising awareness of the need to get government recognition worldwide to put prevention vaccines into their National Immunisation Programs (NIP). This was the first time the organisations had held a booth in the city.

The day was a new experience where I had to step out my comfort zone and go up to people and ask them if they knew about meningitis and would they be interested in signing the petition to help prevent meningitis. This proved to be a bit of challenge as some people are against vaccines and some people think you’re trying to sell them some sort of product or take their money and therefore ignored me. Some people were the opposite and were willing to sign the petition and were happy to be provided with information about the disease. I also had to shake the donation tins during the day which also had its challenge as I didn’t want to make people feel like they had to donate. Despite the challenges of shaking tins and signing the petition it was a fun day out of the office and a great opportunity to get the message about meningitis directly into the community.   

Our target on the day was parents and grandparents with young children. Balloons, stickers and brochures where given out on the day. I was surprised by how successful the uses of balloons were to gain attention from children and to draw in parents.

The Meningitis Centres ambassadors Brett Sheehan father of a survivor and survivor of meningitis Adam Selwood attended the event to assist in getting people’s attention and share their experiences with the disease.  Survivors of meningitis and their families and friends also attended the event.  This created a great atmosphere where many parents, grandparents and even young people were provided with plenty of information about meningitis, signed the petition or donated to organisation. It was great that it was school holidays so there were plenty of parent and children around the city.

The event was covered by channel 10 news on the day where they interviewed Adam Selwood and Brett Sheehan. It was great to get to have this media attention.

It was a great opportunity to see how a non for profit organisation engaged with the community and raised awareness.  I would say it was a successful shake and sign event.

-Alyce

1 comment:

Anonymous said...

Hi Alyce,

Great to hear about your internship at the Meningitis Association. It really is such a big issue that not many people know about so holding events such as this is a great way to get people involved!

I remember having the Meningitis Association as one of our clients for a PR assignment last year and it was difficult trying to work out what we could do to make sure our efforts in displaying the key messages about the disease were effective, and reached a sufficient number of people for it to have any impact.

I think the way the association went about it is really good because yes kids are attracted to balloons and it was great you did it on the school holidays to get the greatest number of people coming through the city.

I actually saw the story on the news that night so was really great to see it get this kind of coverage! At my internship at Shine Communications we have a lot of non-for-profit clients and it is very difficult to receive media coverage for events but it's always good when it happens!

I wish you all the best for the rest of your time at the association and also in your future career of PR

Jackie :)