Last week I completed my work placement at Scitech.
I began my placement in February and have been there every Thursday and Friday since.
In the past week I have been finishing up my final report for PR393 and it has allowed me to reflect on my time with the organisation and what I have learnt.
Scitech conducts public relations in a very practical hands on way. I wrote countless drafts of media releases during my placement which helped me in honing my writing skills while promoting various events or Scitech services.
As Scitech is a not for profit organisation, funding and staffing are limited, which means the communications team that conducted all of the public relations work at Scitech had to be multi skilled.
Every day I would be doing something different. While people would have their specialities it seems in a small organisation it's crucial that anybody be able to complete a variety of different tasks in order to meet deadlines and keep stories that are going out timely.
I think it was beneficial for me to work in an organisation that conducts public relations in this way, rather than only specialising in one area. It allowed me to improve on a range of skills including media release writing, preparing for events, writing for social media, website management, communicating with stakeholders and planning promotions.
Now I feel well equipped to enter the workforce after graduation and ready to continue improving these skills, no matter where I end up working.
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