Wednesday, June 5, 2013

It pays to be healthy


Wow, I can’t believe that I’ve finished my public relations internship with St John of God Murdoch; it certainly hasn’t felt like three months!

For my last blog post I would like to talk about what I have learnt about public relations in health care, which believe me, has been more than I could have imagined.

What makes public relations in health care so unique is that the health care industry will always be in demand; you will always need health care regardless of how society changes and it will constantly be growing at a constant rate.

Combine a strong growth rate and increasing competition between hospitals and you have an extremely fierce market where PR is (if it is not already) becoming an important part of organizational long term strategy. In fact many experts agree that the health care industry will be one of the biggest growths within the PR sector.

Private health care specifically relies on a squeaky clean image and strong ties with your local community and employees in order to succeed, so if you are interested in pursuing a career in community relations the health care sector might be an interesting place to start your journey.

For any PR 393 prospective students who are looking for a challenge and interesting field, I suggest trying to find a placement within the health care industry. You won’t be disappointed.

Farewell!

PRintern

No comments: