Hi everyone!
So my time as a PR intern at Swan Districts Football Club has drawn to a close, with its fair share of lessons learnt, both life lessons and PR lessons. I will be graduating this semester, which is very daunting but believe the internship experience has really increased my confidence for the big bad world.
One of the main lessons I learnt from my internship was that I can't learn it all in such a short period of time. I went into my placement knowing I would develop my skills as a PR practitioner by writing Media Releases and helping with events. What I didn't realise is that when I finished, while I feel much more equipped, I will still be learning constantly in my professional life.
As the PR world grows and develops in organisations, the more we are going to have to know and instead of this freaking me out, I am excited to sink my teeth into this new challenge. Instead of dreading the set readings at uni, I am going to seek out books that will help me progress as a professional - and I will enjoy it.
I hope everyone has an amazing break and well done for getting this far.
Keep learning!
Lucy
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